Brewery Logo Feedback, Please?
 

Hey guys. Working on my logo, and having a little creative trouble. I'm going for something modern and that can be printed mono-tone so it can be embossed, so to speak. That is, only black and whitespace. Later I'll work to colorize it for printed labels and such.

Here's what I have so far. It just doesn't "feel" right. Any input?

http://i.imgur.com/Try8ql.png

I'd simplify the center shape and just make it a hole. You might also want to make the area the text is in fatter so that it has more breathing room. I like the direction you're going in, though. :)

I would personally go for a "chunkier" feel. Shorter teeth, wider area where the text is, all lines widened. I like the above suggestion about a center hole, too. I would use a simpler, bolder font so it'll be more readable at smaller sizes (IE bottle caps... which this logo will be perfect for).

It seems simple and blockey (that's probably not a word). Very, "I just whipped this up on a free cad program". Maybe on a different background it would look better, but it seems too simple as-is.

Just my opinion, but maybe the words would do better off the sprocket? It just seems to spring to mind an anchor with "Red Lobster" written on it or something...you could always put two sprockets or chains together to make more interest.

Keep on it.:ban:

That's because it was.

This was drawn in a cutter program, so that I can slice it out of a sheet of vinyl. The background is just a reference grid to aid with drawing it.

Here it is, in false color, using the preview mode.

http://i.imgur.com/5bEqGl.png

Not sure I understand. Never eaten at a Red Lobster.

From what I can find, this is their current logo.

http://www.redlobster.com/assets/ima...gn/rl_logo.png

And this is their previous logo.

http://www.findthatlogo.com/wp-conte...icial-logo.gif

Chunkier. Hmmm. Makes sense about the scaling. I'll give it a try. Brand new to this program and it takes me about 5x as long to do anything as it does in AutoCAD or InkScape. :\

Now chunkier. Changed the inner hole to a keyway.

http://i.imgur.com/xCvYkl.png

This was about as big and bold as I could get with the font without having kerning problems. If denser is possible, either I'm using the wrong font, or there's some trick I don't know about.

Bump. Any better?