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Old 10-24-2006, 07:51 PM   #1
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Default 1933 Beer label

Thought I would share this with you all...

A buddy of mine does alot of eBay auctions, so he goes to alot of estate sales. He found this label and thought I would like it, so I bought it from him. Going to put it under glass in a frame.

This came out of a scrapbook and the man who owned it wrote in white "When Beer came Back - April 7, 1933"

Kinda cool


Some info I found:

Potosi beer once rivaled any in the country. Founded by Gabriel Hall in 1852, the brewery first pumped out about 4,000 barrels in a year, but reached 75,000 barrels to become the fifth largest brewery in Wisconsin. The Potosi suds were marketed under a variety of labels throughout the Midwest and eventually all the way to the West Coast.

Those labels included Alpine Lager Beer, Potosi Pilsener, Good Old Potosi Beer, Kellers Holiday Beer, Augsburger, Bohemian Club, Garten Brau and others.

Hail and a partner, John Albrecht, started their brewery when lead mining was king in southwestern Wisconsin and northwestern Illinois. Miners guzzled the brew after a hard days work, and Potosi prospered, developing into a leading port of its day.

Then, the California Gold Rush struck, and thousands of miners headed further west to look for gold rather than lead. Depressed by the downturn in business and personal problems, Hail hung himself in the boiler room of the brewery in 1884.

The brewery remained idle for some time, until it was purchased by Adam Schumacher, who rebuilt the business. At one time, Schumacher owned a steamboat, named Potosi, which carried beer shipments to Dubuque.

During Prohibition, the brewery installed expensive de-alcoholizing equipment to produce a "Near Beer," which had an alcohol content of less than one percent. When Prohibition was repealed, trucks were lined up a half mile on Main Street in Potosi to load four percent beer again at midnight on April 14, 1933.

At its peak, Potosi Brewing employed more than 100 people and shipped its beer all over the country. In fact, Milwaukee was a prime market. During this period, the company included a farm and a brewery-owned tavern.
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Old 10-24-2006, 08:12 PM   #2
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Very cool.

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Old 10-24-2006, 08:42 PM   #3
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MMMMMMMM - Augsburger..............

Skol!

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Old 10-24-2006, 08:55 PM   #4
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Is there a collectors market for this sort of thing? Even if not then it's still and awesome piece of history.

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Old 10-24-2006, 09:07 PM   #5
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ok
now ya did it . . .
You're making me go check those old oil can style beer cans the previous owner left stuffed in my basement ceiling . . . .

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Old 10-24-2006, 09:15 PM   #6
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Quote:
Originally Posted by SBN
MMMMMMMM - Augsburger..............

Skol!

I actually have a sixer of that right now. It is now brewed by the Point Brewery in Stevens Point WI. I was there over the weekend and took a tour. tiny little place, but they crank out the brew.........
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Old 10-24-2006, 09:40 PM   #7
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Quote:
Originally Posted by ablrbrau
I actually have a sixer of that right now. It is now brewed by the Point Brewery in Stevens Point WI. I was there over the weekend and took a tour. tiny little place, but they crank out the brew.........
I took that tour over the summer and now have a new found respect for them. They've really turned it around at Point.
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Old 10-24-2006, 11:08 PM   #8
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wow, thats pretty damned sweet. i love 'old things' that represent 'old times'. especially cool with that caption underneath. also a cool story behind the brewery, and the hanging adds a morbid twist. very nice!!!

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Old 10-25-2006, 01:06 AM   #9
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yea.. I thought the hanging was pretty cool too. I just noticed that the writing say April 7th, 1933 but the article I found says "When Prohibition was repealed, trucks were lined up a half mile on Main Street in Potosi to load four percent beer again at midnight on April 14, 1933." Wonder if the guy got the beer a week early??? Hummmmm

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Old 10-25-2006, 01:14 AM   #10
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Default Brewery 1930's

Here a pic of the brewery:

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