[c.n.budz]

Okay, you've gotta figure that to get the job of Brew Master at AB or one of the other big commercial breweries you need a pretty impressive brewing resume(even if it is from other commercial breweries). If you've spent that much time around/making beer you most likely appreciate good beer. So, you'd think that a skilled brewer who appreciates, and is able to make, good beer would feel guilty about selling his/her soul to the devil. And, I know that if I didn't feel good about what I did for a living I wouldn't be able to go to work everyday.

Don't get me wrong, while I vastly prefer a nice flavorful beer, sometimes a near freezing bud or PBR hits the spot(I'm thinking August + Volleyball + Bikini Chicks <> Stout and/or Porter)

So, here's the question..... Do you think these brewers realize/care that they're making an inferior product(and securing their place in hell), or do they get paid so much that they say, "I make enough money, I don't have to buy my own product" ?

Sorry for the rant, car's in the shop and I'm working from home tomorrow so I've had a few...

[Orfy]

I'd debate if they do have brewers working for them

We know it is marketing driven. So I think they will have a bunch of marketers telling Technicians what they want. They'll go off and do some small scale batches for the marketers to test taste on punters. The Techies will adjust then put into automated production.

They'll have Marketers, Technician, analysts and production engineers.

No room for brewers

[Ó Flannagáin]

Probably more like chemists or biologists working for them than actual people who consider themselves "brewmasters." The team of chemists probably put together the most monetarily efficient formula's to create the product we all know as pisswater.

[olllllo]

1) There are many people that are very good at what they do but do not enjoy the product they produce.
2) One man's job is another man's hobby.
3) Example: Ask a chef what his guilty pleasure is? What he eats at home?
Do you think he goes through all of the trouble?

[Bobby_M]

I just watched Ultimate Factories and it was all about AB and their process. They have the process down completely and a "batch" is 110,000 gallons spread between 11 tanks (IIRC). After the whole beechwood aging thing, two brewmasters pull a sample from each and line them up for tasting. They take notes on each one and start deciding which tanks need blending to balance sweet/bitter to the desired budweiser flavor (really?). I don't love the beer, but I stand in awe of the sheer scale and consistency.

[Biermann]

I've been to AB several times in St. Louis. . .Its impressive to see their setup. They literally have it extremely automated-- their "brewmaster" was pointed out on one of our tours-- he was sitting in a computer controller room monitoring the process. I don't think there is much "hands on" that occurs at that place.


They do have their process down though.

[Cheesefood]

I once read an interview with some famous high-class chef in one of Chicago's premier restaurants. They were asking him about what he cooks for his family and he admitted that his sons (<10 years old, I think) didn't like his food. They like Mac & Cheese (blue box) and McD's. So that's what he feeds them. He knows the junk that's in the food, but it's what his "customers" want.

The ultimate goal of a brewer shouldn't just be to make fantastic, innovative recipes. The goal should be to consistantly make recipes that your audience loves. A great brewer can make the exact same tasting brew over and over again.

I think it must be like being a pilot. When I get on a 747, I don't care that my pilot was once a Blue Angel and can do barrel rolls and fly an inch from another jet. I want my pilot to be very good at going up, holding steady, then coming down. Nothing interesting, please!

[olllllo]

Another example is a musician. Some make music that they do not like but they know is popular. Some make music that they personally like which may be or often isn't popular.

If either is successful at what they do, it is admirable eeither way.

[Cheesefood]

Originally Posted by olllllo

Another example is a musician. Some make music that they do not like but they know is popular. Some make music that they personally like which may be or often isn't popular.

If either is successful at what they do, it is admirable eeither way.

Like the Eagles still playing Hotel California or Skynyrd playing Free Bird. Or the Stones and "Jumping Jack Flash".

You know they're sick to death of it, but it'd piss me off if they didn't play it after I spent $200 to see them.

[Orfy]

Come on guys!!!!!!!!!

Where talking about Bud here!