One of things AB does very well is take complex cooking techniques that usually require expensive equipment and make everything doable for a first timer with modest equipment. The guy tackled smoking meats with a cardboard box and a hot plate (and made it work). Does anyone really think he is suggesting that cardboard boxes makes the best smokers? No. But for a first timer who just wants to try it out without investing a bunch of money on gear, it makes perfect sense. If you like it, then you start investing in gear and learning in greater detail. Without that shoestring DIY approach, a lot of people would never make that first attempt.
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