Originally Posted by Chriso
I still don't see the bottling issue addressed. If they buy a kit, and only have bottling capabilities, how quick is "quick"? I'm assuming it'd be a minimum of 4 weeks: 7 days in primary and 21 days at 70*F in bottles. Am I right?
Long-term, is there viability in the_bird/donasay's idea? I know that *I* would find it helpful. I find many of the kits very sparse in what their descriptions say and what info is given... There are a lot of computer-savvy brewers around here, it doesn't have to cost a lot to implement.
I didn't say "limit the products available". I just said "I'm just not sure how to make it crystal clear to the end user what they're getting." It's a communication issue. A "Weeks Until" field on the website is one way. A separate pamphlet for Kegging and for Bottling, with different date ranges on each, is another way. A sticker on the front of the box, with "Ready in 14 Days in a keg! | Ready in 28 days in bottles!" is yet another. But my point remains the same - if the website *only* advertises "Ready in 14 days" and Joe Blow Schmoe buys the kit, brews it, bottles it after 7 days, then opens a flat and unappealing bottle on Day 14, then is it not essentially false advertising, or at very least, unclear advertising?
I'm just trying to be the one to bring it up BEFORE an angry customer raises the same point - and I'm sure much less politely. If you'll review my first post, you'll note the words "I still think the kits are a good idea."
I see what you are saying. I think your whole concerns can be eliminated by distinguishing in the label/description the time difference between bottling and kegging. I sort of just assumed that if AHS is marketing the time as a factor in selling these kits, that it would be clear on their site that the time is for kegging only, and that bottling would take longer.
Originally Posted by Austinhomebrew
By quick I am thinking 8 days to bottle or keg. If bottling, the beer will be ready to drink in 10 days once it is carbonated. If kegging it will be ready on the 9th day if you force carbonate.
Bottling = You save a week in time.
Kegging = You save a couple weeks.
These will be session beers with the ingredients tuned to be ready to drink right away. These kits are not simply the regular kits relabeled.
I see a need and I am creating a product to fill that need.
Sometimes you have to lead them by the ear. If I just put the time on each kit, I doubt there would be an increase in sales on the kits that are faster. If I fine tune the recipes to make them even quicker and play up that fact, the people that need this feature but don't realize they do will jump on it. There is demand and even more demand once they realize they need the kits.
The kits are a great idea, and I would definitely buy them at some point.
However, that doesn't mean that putting more information about the other kits you sell on their descriptions is a bad idea. I definitely see the market for quick kits. Sometimes people need beer in under a month. At the same time, there is also a market for the other information. Sometimes somebody needs a beer in 2-3 months. There's plenty of beers that could be ready in that time frame, but there's also a lot that can't. You don't necessarily have to market them as "it takes X days to make this", but it doesn't hurt in my mind to have that information available in their description for people browsing your site who are trying to pick out a kit to buy.
edit: Are you planning on making these extract, partial mash, or all-grain (or all three)?