Originally Posted by Nikobrew
I agree with Yoop and the rest that say if you're getting a special limited time price, patience should be included. That being said and you know this better than anybody communication is almost everything. I don't know how easy it is to modify your shipment confirmation emails but if it could be stated in them a realistic ETA that would be awesome. A post on your website mentioning a possible delay would work but them the HBT only sale wouldn't be so super secret :P
Here is what it says once you put in the code.
HBT Sale - When using a sale code please be patient while your order is processed. It will take extra time to ship orders due to increased volume. Thank you, Ed
99% of customers are totally cool, and understand about the delays involved. That still does not stop 1% of customers from getting excited about their purchase and complain when it does not ship same day.
Communication is the key, but sometimes even that does not work. Last sale there were some complaints from people that I called, and emailed before the complaint was posted. Maybe they checked their voicemails, and emails maybe they did not before posting, either way it does not matter. I care too much about our customers, to do nothing about it. I want to run sales for HBT but if the response is too much customers suffer, so I would rather control the sales than hurt customers. When I run a controlled sale it would most likely be a week long duration, which should give everyone a chance to get orders in. Orders would ship in a reasonable amount of time and even non HBT customers would not notice.
On Cyber Monday it took until Thursday to ship out orders that came in on Monday which meant everyone that ordered on Tuesday, Wednesday and Thursday did not even get looked at until Friday. On top of that those customers did not get the great deal everyone that ordered Monday did get.