Spike Brewing 12.5 Conical Fermenter Giveaway - Enter Now!

Home Brew Forums > Home Brewing Beer > Beginners Beer Brewing Forum > Why do big breweries mainly create lagers?

Reply
 
LinkBack Thread Tools
Old 12-06-2012, 12:52 AM   #1
abstractreasoning
Feedback Score: 0 reviews
Recipes 
 
Join Date: Mar 2012
Location: Walmart's HQ, AR
Posts: 10
Liked 1 Times on 1 Posts
Likes Given: 3

Default Why do big breweries mainly create lagers?

It can't be for the flavor.


Seems that lagers take longer and require more resources to produce than ales.

So why are all the main breweries concentrating on these?

__________________
abstractreasoning is offline
Arrheinous Likes This 
Reply With Quote Quick reply to this message
Old 12-06-2012, 12:57 AM   #2
KayaBrew
Feedback Score: 0 reviews
Recipes 
 
Join Date: Nov 2008
Location: Jay, Adirondack Mountains, NY
Posts: 2,165
Liked 118 Times on 104 Posts
Likes Given: 93

Default

They create them for the masses. American light lager is what people drink. BMC is what beer is to the majority of Americans. I'm not knocking it. I love an ice cold fizzy yellow beer almost as much as I love a craft brew or my own home brew. The big breweries cut costs by brewing with rice and a scant amount of hops. I'll bet the turnover time for a batch of Bud is one week from grain to bottle. I doubt time is a concern to the big breweries.

__________________

"...Careful, man...there's a beverage here!..."

KayaBrew is offline
cheezydemon3 Likes This 
Reply With Quote Quick reply to this message
Old 12-06-2012, 01:03 AM   #3
forstmeister
HBT_SUPPORTER.png
Feedback Score: 1 reviews
 
forstmeister's Avatar
Recipes 
 
Join Date: May 2011
Location: Chicago, IL
Posts: 1,198
Liked 170 Times on 131 Posts
Likes Given: 32

Default

Many of the big breweries started in the north so maybe the cooler temps were a natural way of forcing lagers to begin with. Also, you work with the yeast you have, again maybe naturally more lager yeast originally available.

And most of the big breweries were started by Germans who were traditionally inclined to brew lagers anyway.

In other words, lots of underlying factors led to big lager brewing early on.

__________________

I drink (homebrew), therefore I am (gassy)

forstmeister is offline
 
Reply With Quote Quick reply to this message
Old 12-06-2012, 01:20 AM   #4
Doctor_Wily
Feedback Score: 0 reviews
Recipes 
 
Join Date: May 2011
Location: , Michigan
Posts: 349
Liked 30 Times on 12 Posts

Default

my 2c/theory: Lagers have (usually) lighter, less noticeable flavor. Easier to market to a mass audience.

__________________
Primary 1: EMPTY
Primary 2: EMPTY
Bottled: super-lite
Latium Talk- A site dedicated to discussion of Latium cryptocurrency. 5 free Latium coin with sign up!

~~Updated Jul 08 ~~
Doctor_Wily is offline
 
Reply With Quote Quick reply to this message
Old 12-06-2012, 01:23 AM   #5
wolfman_48442
Feedback Score: 0 reviews
Recipes 
 
Join Date: Mar 2011
Location: Fraser, MI
Posts: 531
Liked 9 Times on 9 Posts
Likes Given: 2

Default

Lagers are more stable too; they ship farther better.

__________________
wolfman_48442 is offline
 
Reply With Quote Quick reply to this message
Old 12-06-2012, 01:33 AM   #6
whoaru99
Feedback Score: 0 reviews
Recipes 
 
Join Date: Oct 2012
Posts: 1,590
Liked 124 Times on 101 Posts
Likes Given: 16

Default

Quote:
Originally Posted by KayaBrew View Post
I'll bet the turnover time for a batch of Bud is one week from grain to bottle. I doubt time is a concern to the big breweries.
I thought I saw somewhere the brew cycle is ~30 days.
__________________

Primary: Pre-prohibition Lager
Secondary: Russian Imperial Stout
Drinking: Chinook IPA
Drinking: Waldo Lake Amber
Drinking: Edwort's Apfelwein

whoaru99 is offline
 
Reply With Quote Quick reply to this message
Old 12-06-2012, 02:10 AM   #7
carsonwarstler
Feedback Score: 0 reviews
Recipes 
 
Join Date: Sep 2012
Posts: 120
Liked 2 Times on 2 Posts

Default

The German aspect is most likely the original reason. And now after so many years of light lagers, our taste buds have become accustomed to those flavors. There were only a handful of breweries that made it through prohibition. Our big 3 being the majority. Since they pretty much dominated the beer market, their styles prevailed and have now created the mass taste.

If people are under the assumption they brew these beers because its simple for them, that's untrue. In fact the lighter the beer the easier it is to taste off flavors. I will agree the use of rice and other ingredients for cost reduction isn't the best of ideas. But even if you dont agree with the taste, you must have respect for a brewery who is able to push that quantity out every day with the consistency and quality that they do, it's a phenomenal feat.

__________________
carsonwarstler is online now
 
Reply With Quote Quick reply to this message
Old 12-06-2012, 02:16 AM   #8
freisste
Feedback Score: 0 reviews
Recipes 
 
Join Date: Sep 2012
Location: Ann Arbor, Michigan
Posts: 2,353
Liked 292 Times on 243 Posts

Default

Quote:
Originally Posted by carsonwarstler
But even if you dont agree with the taste, you must have respect for a brewery who is able to push that quantity out every day with the consistency and quality that they do, it's a phenomenal feat.
Can't agree more. Personally, I think it tastes like $h!+, but I know I can't and may never brew anything with as much skill and control as they do. To get a consistent, clear, clean product out the way they do is no small task.

There are a lot of things that I am not a fan of, but I can appreciate what they take to create. I try to keep that in mind for some perspective.
__________________
freisste is offline
 
Reply With Quote Quick reply to this message
Old 12-06-2012, 02:25 AM   #9
filmman03
Feedback Score: 0 reviews
Recipes 
 
Join Date: Oct 2012
Posts: 51
Liked 4 Times on 2 Posts
Likes Given: 3

Default

last year i brought some Anchor Steam Christmas Ale to a Christmas party my fiance and I go to every year. They had a beer contest; whoever brought the best "Christmas" beer won a prize (it was a Jagermeister package w/ shot glass - I love Jager lol).

Anyway; nobody liked the Anchor Steam, they all preferred a Bud Light (yea I know its not even a Christmas beer lol). There was a bit of a heated argument and eventually I said f*** Bud Light! Whoa they were pissed.

I'm not a fan of the "light" or "low calorie" beers; I usually have something always negative to say about them. Maybe its just me; but I like the flavor of beers and yea I've gained some weight b/c I don't care about calorie counts and whatnot lol What's the point of drinking a "light" or "low calorie" beer.. IMO mine as well drink a girly drink.

__________________
filmman03 is offline
2
People Like This 
Reply With Quote Quick reply to this message
Old 12-06-2012, 02:31 AM   #10
freisste
Feedback Score: 0 reviews
Recipes 
 
Join Date: Sep 2012
Location: Ann Arbor, Michigan
Posts: 2,353
Liked 292 Times on 243 Posts

Default

We have similar tastes (or more likely just similar distastes), but you still have to admit that what they do is impressive. You don't have to like it to appreciate it.

__________________
freisste is offline
 
Reply With Quote Quick reply to this message
Reply


Quick Reply
Message:
Options
Thread Tools


Similar Threads
Thread Thread Starter Forum Replies Last Post
How do you create a recipe? davidcr80 Recipes/Ingredients 10 01-13-2012 08:57 PM
So what did I create? billc68 General Beer Discussion 4 07-31-2010 01:17 PM
Need to create a PDF? Yuri_Rage General Chit Chat 22 06-17-2008 08:16 AM
secondary for lagers and priming of lagers chefmatt34 General Techniques 5 04-20-2008 02:23 AM
How to create a recipe? dirtygreek Recipes/Ingredients 5 04-29-2005 04:24 AM