Ss Brewing Technologies Giveaway!

Home Brew Forums > Home Brewing Beer > Beginners Beer Brewing Forum > Branding your brew
Reply
 
LinkBack Thread Tools
Old 01-09-2013, 10:27 PM   #1
OrdinaryAvgGuy
Feedback Score: 0 reviews
Recipes 
 
Join Date: Jan 2013
Location: Cary, NC - North Carolina
Posts: 966
Liked 180 Times on 127 Posts
Likes Given: 107

Default Branding your brew

Maybe I am putting a little too much thought into this but I am having a difficult time coming up with a name brand for my future brewing endeavors.

You see, it's not that I am not creative with these types of things but I want a name that I can stick with for a lifetime.

I do not have any children yet but I suppose branding your beer with a name would be comparable to naming your first born child?

My concerns heighten as I am constantly daydreaming about owning and operating a microbrewery one day several years from now. I want a name that I can proudly display from my homebrewing days on..

This question is open to everyone but I am really interested in those micro-brewers who have taken their hobby to the full-time career level.

Did you rename your brew for success when you started to sell your brew or did you stick with your original homebrew name and had success.

For the homebrewers: Is this a shared concern or am I the only novice that shares this dilemma?

__________________
OrdinaryAvgGuy is offline
 
Reply With Quote Quick reply to this message
Old 01-09-2013, 10:33 PM   #2
Varmintman
Feedback Score: 0 reviews
Recipes 
 
Join Date: Mar 2012
Location: idaho falls, idaho
Posts: 2,087
Liked 653 Times on 409 Posts
Likes Given: 820

Default

I have not branded myself I guess but I have no intentions of ever going big. Heck the first beer I brewed from my own recipe I just called it are you ready for it....Beer

Nope I do not worry so much about things

__________________
Varmintman is offline
 
Reply With Quote Quick reply to this message
Old 01-09-2013, 10:38 PM   #3
F250
Feedback Score: 0 reviews
Recipes 
 
Join Date: Oct 2012
Location: Jefferson City, MO
Posts: 516
Liked 36 Times on 33 Posts
Likes Given: 82

Default

I'm just trying to keep the pipeline flowing.

Rick

__________________

Primary - Big Pale Citra Ale (AG)(1.063)
Secondary - Bitter (AG)
Bottled - Best Bitter, Bitter, SNPA clone
On deck - Tank #7 clone.

F250 is offline
 
Reply With Quote Quick reply to this message
Old 01-09-2013, 10:39 PM   #4
OrdinaryAvgGuy
Feedback Score: 0 reviews
Recipes 
 
Join Date: Jan 2013
Location: Cary, NC - North Carolina
Posts: 966
Liked 180 Times on 127 Posts
Likes Given: 107

Default

Quote:
Originally Posted by Varmintman View Post
I have not branded myself I guess but I have no intentions of ever going big. Heck the first beer I brewed from my own recipe I just called it are you ready for it....Beer

Nope I do not worry so much about things
I suppose this would concern one who intends or dreams of "going big" one day.

If brewing ever does evolve into a career, I don't want to explain to everyone that I branded my beer after my favorite cat of 16 years.

I want a to share a kick ass story that gives my brew meaning with every sip.
__________________
OrdinaryAvgGuy is offline
 
Reply With Quote Quick reply to this message
Old 01-09-2013, 10:42 PM   #5
F250
Feedback Score: 0 reviews
Recipes 
 
Join Date: Oct 2012
Location: Jefferson City, MO
Posts: 516
Liked 36 Times on 33 Posts
Likes Given: 82

Default

Might be best to keep the horse in front of the cart. Just sayin....

Rick

__________________

Primary - Big Pale Citra Ale (AG)(1.063)
Secondary - Bitter (AG)
Bottled - Best Bitter, Bitter, SNPA clone
On deck - Tank #7 clone.

F250 is offline
 
Reply With Quote Quick reply to this message
Old 01-09-2013, 10:48 PM   #6
OrdinaryAvgGuy
Feedback Score: 0 reviews
Recipes 
 
Join Date: Jan 2013
Location: Cary, NC - North Carolina
Posts: 966
Liked 180 Times on 127 Posts
Likes Given: 107

Default

Quote:
Originally Posted by F250 View Post
Might be best to keep the horse in front of the cart. Just sayin....

Rick
Just a little forward thinking coming from a visionary.
__________________
OrdinaryAvgGuy is offline
 
Reply With Quote Quick reply to this message
Old 01-09-2013, 10:51 PM   #7
Fletcher21
Feedback Score: 0 reviews
Recipes 
 
Join Date: Apr 2011
Location: Oregon City, Oregon
Posts: 140
Liked 14 Times on 12 Posts

Default

Hey there is nothing wrong with aspirations and dreams. Most successful people started with just that. I know a fella who took the love of brewing full scale and is very successful today. Now Sam's story is a long one and I won't share it today but it is worth looking into.

As far as a brand name it just need to feel right. Now I can't quite remember what Mr. Adams ended up calling his product but I bet it was clever. Best wishes in your dreams and a toast that you reach them.

__________________
Fletcher21 is offline
 
Reply With Quote Quick reply to this message
Old 01-09-2013, 10:58 PM   #8
OrdinaryAvgGuy
Feedback Score: 0 reviews
Recipes 
 
Join Date: Jan 2013
Location: Cary, NC - North Carolina
Posts: 966
Liked 180 Times on 127 Posts
Likes Given: 107

Default

Quote:
Originally Posted by Fletcher21 View Post
Hey there is nothing wrong with aspirations and dreams. Most successful people started with just that. I know a fella who took the love of brewing full scale and is very successful today. Now Sam's story is a long one and I won't share it today but it is worth looking into.

As far as a brand name it just need to feel right. Now I can't quite remember what Mr. Adams ended up calling his product but I bet it was clever. Best wishes in your dreams and a toast that you reach them.
Many of you probably already know that I am new at this. While I am not certain that i will one day be passionate about brewing, I do know that drinking a variety of microbrews has long been a passion of mine. If only I enjoy making it as much as I enjoy drinking it...
__________________
OrdinaryAvgGuy is offline
 
Reply With Quote Quick reply to this message
Old 01-09-2013, 11:02 PM   #9
Varmintman
Feedback Score: 0 reviews
Recipes 
 
Join Date: Mar 2012
Location: idaho falls, idaho
Posts: 2,087
Liked 653 Times on 409 Posts
Likes Given: 820

Default

Well I say good luck and I look forward to drinking your beer someday

__________________
Varmintman is offline
 
Reply With Quote Quick reply to this message
Old 01-10-2013, 01:27 AM   #10
BigKoiv
Feedback Score: 0 reviews
Recipes 
 
Join Date: Jan 2013
Location: San Diego, CA
Posts: 8
Liked 1 Times on 1 Posts

Default

I'm not an experienced brewer... My first batch is seven days old and fermenting in the closet... But I am a marketer who has created a handful of brands.

I'll share with you a simple branding exercise that I use...

Think of some of the words that describe what you want the brand to represent or portray...

Eg. Delicious, strong, youthful, etc.

Create a couple of lists of words that are synonymous with those core terms... Have a separate list for nouns and adjectives (use thesaurus.com) ... Let yout mind wander with word choices.

Eg. Nouns for 'delicious'... Candy, chocolate, filet mignon, etc.

Eg. Adjectives for 'strong' ... Burly, hardy, massive, fierce, potent, etc.

Finally, go back to the lists and start combining the terms. Look for some word combinations or phrases...

Eg. Hardy Mignon, Fierce Candy, etc.

You can even combine words to create new words... The process helps to crystallize your thoughts on the brand as well as create a starting point for naming.

__________________
BigKoiv is offline
 
Reply With Quote Quick reply to this message
Reply



Quick Reply
Message:
Options
Thread Tools


Similar Threads
Thread Thread Starter Forum Replies Last Post
Next recipe : Festa Brew Double Outmeal or Micro Brew Imperial Stout? beauvafr Recipes/Ingredients 2 12-04-2012 11:50 PM
Full branding finished, kinda! dougriddle Label Display & Discussion 23 06-04-2011 11:31 AM
Installed Products Jeep Forum Branding JorgeIsKing HomeBrewTalk Announcements & Feedback 1 10-19-2010 10:04 PM
Gatoraid re-branding pushed me over the edge Donner All Grain & Partial Mash Brewing 10 04-15-2009 03:28 PM
Brew Shop closed. Best yeast to buy for hard apple cider brew? britishbloke Beginners Beer Brewing Forum 8 01-10-2007 02:48 AM