Branding your brew
 

Maybe I am putting a little too much thought into this but I am having a difficult time coming up with a name brand for my future brewing endeavors.

You see, it's not that I am not creative with these types of things but I want a name that I can stick with for a lifetime.

I do not have any children yet but I suppose branding your beer with a name would be comparable to naming your first born child?

My concerns heighten as I am constantly daydreaming about owning and operating a microbrewery one day several years from now. I want a name that I can proudly display from my homebrewing days on..

This question is open to everyone but I am really interested in those micro-brewers who have taken their hobby to the full-time career level.

Did you rename your brew for success when you started to sell your brew or did you stick with your original homebrew name and had success.

For the homebrewers: Is this a shared concern or am I the only novice that shares this dilemma?

I have not branded myself I guess but I have no intentions of ever going big. Heck the first beer I brewed from my own recipe I just called it are you ready for it....Beer

Nope I do not worry so much about things:tank:

I'm just trying to keep the pipeline flowing. :tank:

Rick

I suppose this would concern one who intends or dreams of "going big" one day.

If brewing ever does evolve into a career, I don't want to explain to everyone that I branded my beer after my favorite cat of 16 years.

I want a to share a kick ass story that gives my brew meaning with every sip.

Might be best to keep the horse in front of the cart. Just sayin....;)

Rick

Just a little forward thinking coming from a visionary.:D

Hey there is nothing wrong with aspirations and dreams. Most successful people started with just that. I know a fella who took the love of brewing full scale and is very successful today. Now Sam's story is a long one and I won't share it today but it is worth looking into.

As far as a brand name it just need to feel right. Now I can't quite remember what Mr. Adams ended up calling his product but I bet it was clever. Best wishes in your dreams and a toast that you reach them.

Many of you probably already know that I am new at this. While I am not certain that i will one day be passionate about brewing, I do know that drinking a variety of microbrews has long been a passion of mine. If only I enjoy making it as much as I enjoy drinking it...

Well I say good luck and I look forward to drinking your beer someday :)

I'm not an experienced brewer... My first batch is seven days old and fermenting in the closet... But I am a marketer who has created a handful of brands.

I'll share with you a simple branding exercise that I use...

Think of some of the words that describe what you want the brand to represent or portray...

Eg. Delicious, strong, youthful, etc.

Create a couple of lists of words that are synonymous with those core terms... Have a separate list for nouns and adjectives (use thesaurus.com) ... Let yout mind wander with word choices.

Eg. Nouns for 'delicious'... Candy, chocolate, filet mignon, etc.

Eg. Adjectives for 'strong' ... Burly, hardy, massive, fierce, potent, etc.

Finally, go back to the lists and start combining the terms. Look for some word combinations or phrases...

Eg. Hardy Mignon, Fierce Candy, etc.

You can even combine words to create new words... The process helps to crystallize your thoughts on the brand as well as create a starting point for naming.