I (try to) brew a lot of British ales and so I deal with diacetyl quite a bit. The biggest concentrations come when I use Safale 04 (Whitbread, i believe) and ferment at a fairly low temp--around 63/64F. If I bottle/keg the ale while it's still cool, it will retain a diacetyl flavor/aroma for a couple weeks.
Example: I did a London Pride-ish special bitter at 1.040 a couple months ago. Fermented with S-04 at 63F, bottled and minikegged straight outa the fermenting fridge. Since it was low gravity, I drank several after a week in the bottle. They had a fairly big caramel/toffee flavor. The next week, there was less flavor. And the minikeg, which was tapped after a month conditioning, had only a trace amount. For me, the trace amount is plenty to complement the brew.
Incidentally, when using S-04, I've noticed that if I set the fermenter on my kitchen counter for 2-3 days (~75F), there is much less toffee flavor at bottling time. I guess this is the "rest", correct? I know very little about technical brewing stuff and have never tried lagers.
Hope some of this helps.
Monk