Not really...my first beer was a brown ale kit but I can't recall the brand. Came out well, though. I think whatever your LHBS carries will do the job.
I will mention, however, that the instructions may mention adding sugar at some point during the boil. I wouldn't do this...get an extra pouch of liquid malt extract when you buy your kit and add this in place of the sugar. This will result in better flavor and body for minimal extra cost. Your LHBS will probably suggest this, anyways.