Biggest reason for me was i wanted to start brewing all grain without investing a lot of time and money for equipment. I've done 6-8 batches now and i think the process is fine. It would probably be a touch easier on brew day to go the traditional route with a MLT, but i just haven't felt like investing time and funds to build one. So I'll probably stick with BIAB for a while b/c it makes good beer. And no stuck sparges!