I love what they really stand for and I love they are young entrepreneurs who opened shares of their brewery to the public share holders and the one guys rant to the parliament last year was epic about one of their labels being obtuse or something like that. But that being said and I've watched every episode the show is gimmicky, I could care less if they brew beer on a float, boat or the back of a truck doing all left turns on a speedway, I just love seeing how they approach the ingredients to brew a good beer. I give them all the credit in the world for what they do and they turned me onto Oskar Blues, never heard of that brewery and low and behold I went to my local guy and they just started shipping to Mi and Dales Pale Ale is a staple of mine. And they're funny to boot.