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Old 01-01-2013, 07:24 PM   #1
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I want to start marketing my cider. Start putting it into stores, bars, etc.

Has anyone done this? Have you had good luck?

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Old 01-01-2013, 07:33 PM   #2
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Do a search on here. This comes up maybe one or two times a month. The reality of the cost and trouble stops most people, some make a go of it.
Selling cider would be harder than beer simply because you only have one product, it's not a mainstream product and unlike beer, it's hard to make your cider stand out from others that may be available. It can be done, but it's not easy.
You need to look up state laws to figure it out.

I can tell you that it will cost quite a bit to do. The dedicated commercial kitchen area is expensive on it's own. The licensing can be tough, depending on where you are, marketing costs money. Look up your state laws. Do a search on here and you might find someone who is in the same state as you and get good information.

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Old 01-01-2013, 08:21 PM   #3
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Thanks! I've looked up my state laws (TX). It's cost about $4000 for a license. I work at whole foods so I'd have an in here. I have a marketing gimmick cooked up already that makes me stand out. All my friends LOVE my cider. I've had numerous tasting parties. It's just that $4000 is a tough one.

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Old 01-01-2013, 08:23 PM   #4
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Originally Posted by tristan1220 View Post
Thanks! I've looked up my state laws (TX). It's cost about $4000 for a license. I work at whole foods so I'd have an in here. I have a marketing gimmick cooked up already that makes me stand out. All my friends LOVE my cider. I've had numerous tasting parties. It's just that $4000 is a tough one.
The other thing to check is in some states, you can't self-distribute. In some states, like Wisconsin, you can self distribute if you're a certain size. Check that first, because it would not work if TX doesn't allow you to self-distribute. I assume that in TX, that ciders are considered a wine? If so, it would be easier to get started. Small wineries have different licensing laws and requirements.
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Old 01-01-2013, 09:24 PM   #5
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I didn't think about that. THANK YOU!

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Old 01-01-2013, 09:34 PM   #6
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I double check that cider is concidered a specialty wine. It is. What does that mean for me? How will that make it easier?

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Old 01-01-2013, 09:38 PM   #7
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I double check that cider is concidered a specialty wine. It is. What does that mean for me? How will that make it easier?
A winery is easier to license in most states, and most wineries can self-distribute as well.

I know there are a couple of new wineries popping up in Texas. One is in Refugio and we stopped in there last spring. They buy fruit (just planted some grapes) and make wine and cider, and they have a little tasting room and they also can self-distribute. That's all I know about it, but I know if it was a brewery that they would have a million more hoops to jump through!

Maybe see if you can find out how to get the winery license, and then either a Tasting Room or distribution.
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Old 01-02-2013, 01:49 AM   #8
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Check out http://www.tabc.state.tx.us/laws/texas_wine.asp

You would need winery license, bottling license, bonds, then distributing if you are into that. Label approval. Wet vs dry, does it need municipal vote for approval. Plus I believe TX, as in most states, requires that at least 75% of your fruit is sourced from within the state, can apply for exceptions. Then you get into if you want a tasting room, wine festivals, special events, etc.

And whatever you do, do not try to establish a following before you are licensed, that seems to be a common indicator for denial of application.

But the TABC can answer all your questions.

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Old 01-02-2013, 02:33 AM   #9
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Quote:
Originally Posted by tristan1220 View Post
I want to start marketing my cider. Start putting it into stores, bars, etc.

Has anyone done this? Have you had good luck?
Have you been watching Moonshiners?! Ha just kidding
I give you credit for wanting to take the plunge. Good luck and go for it! People like me would support you.
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Old 01-02-2013, 04:43 AM   #10
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I've looked into it here and it is very cost prohibitive to get going. That being said go for it and check out your local laws. Try to get a job at a winery where you may be able use their space for your product.

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