I just did a cider, and posted the same question. Mine took about 2 or 3 full days to really start going. Then, it was non-stop for 6 more. Just give it time. Also, the cider I used had preservatives....but that didn't affect anything, in the end.
Mine turned out really, really good......even though I used "turbo yeast". It ended up ~15% abv and just a hint of sweet apple. One tall glass of that and you're

I'm doing one now with regular bakers yeast. It's been bubbling for 3 days now; and the SG is still 1.075. Looks like this is going to take a while.