I've tried both Apfelwein, and Brandon's Graff. I prefer the graff by quite a bit. That being said, I modified the Graff quite a bit (no hops, as I have no local sources, added 1l of rasberry juice, and 3 cups dextrose).
From my experience (given the above), Graff is much smoother much sooner, and has much more apply taste. It came out much sweeter than the apfelwein by far (my graff finished at 1.012, whereas my apfelwein finished at 0.996 -- mainly because of the beer vs wine yeast, I imagine).
The malt adds a great character to the drink. It is more silky in the mouth instead of watery. Same difference in mouth-feel as wine vs beer.
Take my drunken tasting notes for what you will

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