What kind of cider are you looking for? Dry or sweet? That will impact what kind of yeast you'll use.
If you're going to pitch yeast, then there's no reason to go with raw cider. I went with unpasteurized from an orchard and since I've learned that not only does store bought have the same effect, it's also quite a bit cheaper.
You'll just want to make sure whatever juice you get doesn't have preservatives so your yeast can actually get to work.