Originally Posted by bad67z
While working in MI. for a number of months in 2010/2011 I got to experience a start up brewery get off the ground.
They took a page or two from Sam's book "Brewing Up Business". Their model seemed very similar and they started on a Sabco system brewing three brews a day 6 days a week. Now that is dedication in my book.
In the last year and a half they have made three expansions, both in the brewery and the tasting room/bar. A coworker who lives in the area and now frequents the brewery informed me they are looking for space for a production facility.
I have a suggestion in addition to a "happy hour" or growler fills that worked well for the brewery above. A mug/glass club where the club member pays say $25-$50 for their own beer vessel. What they get in return is up to you, reduced cost of a pint, members only happy hour, invitations to members only new release party's. You get the idea. This will get you some regulars who can produce a repeating monthly revenue that helps you plan for you future investments while also providing you with a group for marketing studies.
I have seen this model produce favorable results in a number of establishments. Good luck.
I have sold 9 $100 memberships to my brewery. Yes the one that is not built yet. I know funny right! I too am building a small system 200L with 160L and 320L fermenters and bright tanks. I figure I sell memberships to get some build capital. I will stop selling memberships when I have enough capital. I am guessing 250 for the brewery and beer bar and 250 for the winery and wine bar. Thus giving me almost $50,000 (members get 2 engraved pint glasses 1 goes home with them) in build out capital and operating capital.
I have already located the brewery tanks and fermentation and am in the final stages of securing it. Small details.....
Hay I have to say its threads like this that really helps people, like all of us who have visions of grandeur. Its great to see such a large group of people with real life input!
Thanks for taking the time (once you open we will never see you again ....Uhhh Naked City ring a bell) to give such great detail....I will be using some of it for sure.