Hello! Started my first batch fermenting yesterday. I used 100 oz martinelli 100% unfiltered non frozen apple juice and 48oz of apple raspberry old orchard frozen 100% concentrate (for the raspberry flavor). I'm making a 5 gal batch. Adding the 10# of sugar to the ingredients listed above and filling the rest with water I thought id taste the must before adding yeast, etc. Not surprisingly it tasted like sugar water with a slight apple flavor. Not surprising since it's 10# of sugar in a 5 gal bucket. I did expect there to be more apple flavor than there was. Can someone educate a noob as to what happens in terms of flavor in the fermenting process? Does the apple flavor get stronger in fermenting?