Free brewing classes.
Brewbox Miami offers free brewing classes every Saturday at 11. Went to my first one today and had a blast. After the class they had a beer tasting and we sampled about 6 to 8 of there favorite recipes.
The staff were super nice and very knowledgeable with a large selection of supplies and equipment. My buddy got his first equipment kit today and we are now deciding on what will be our first beer we make...Cant wait.
That's a good business model...the whole $25 or so most LHBS charge is a deterrent to someone who is interested but not sure. Offer it free and people will come, offer some good examples of homebrewed beer afterwards and everyone will be happily walking with a starter kit. Smart folks
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