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Old 06-17-2008, 09:04 PM   #21
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Originally Posted by Beerrific View Post
They own distributors that distribute micro/craft brews.
Technically, they don't own any distributors. But given their market share (and marketing budget), AB wields a lot of clout with their wholesalers and distributors.
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Old 06-17-2008, 09:33 PM   #22
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money talks bullsh*t walks. They dont care who puts an ad in there as long as its paid for.

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Old 06-17-2008, 11:14 PM   #23
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I noticed that! I was kind of thinking that too. I like how the ad got really in-depth into how they brew their beer and the quality ingredients they use, etc., like they really were trying to sell it to the craft brew crowd.

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Old 06-17-2008, 11:18 PM   #24
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Originally Posted by Brewmando View Post
I think the "Great American Lager" campaign is to get you ready for the "Bud American Ale" campaign coming this fall.
Why does this wording remind me of the episode of Family Guy where Lois runs for mayor?

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Old 06-17-2008, 11:21 PM   #25
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It is one of the BJCP styles. I noticed Hoegaarden picked up a full page ad as well.

Whatever keeps the subscription rate low works for me.

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Old 06-17-2008, 11:30 PM   #26
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I think I have purged BMC from my conciousness because I never noticed the ad.

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Old 06-18-2008, 03:27 AM   #27
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I talked to a Bud sales rep at a beer tasting here in town. They have come out with a bunch of "micro" brews to penetrate the market. They have correctly identified the specialty beer market as the fastest growing segment of the business. The ad seems perfectly in line with what the market is doing.

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Old 06-18-2008, 12:38 PM   #28
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Quote:
Originally Posted by Aubie Stout View Post
I talked to a Bud sales rep at a beer tasting here in town. They have come out with a bunch of "micro" brews to penetrate the market. They have correctly identified the specialty beer market as the fastest growing segment of the business. The ad seems perfectly in line with what the market is doing.
+1. I think this is just the beginning of seeing AB in craft/homebrew circles. I can see their marketing team meetings... "We're losing X% of the market every year to craft brewers. We need to invade craft brew circles and get back our market share!"

3-5 years from now, you'll see posts on this forum like, "Have you tried the new Bud Kolsch? It's not bad!"

This is all fine. We just need to be careful so AB doesn't become the Microsoft of beer.
(EDIT: or is it InBev now, or Grupo Modelo?)
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Old 06-18-2008, 05:59 PM   #29
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Quote:
I talked to a Bud sales rep at a beer tasting here in town. They have come out with a bunch of "micro" brews to penetrate the market. They have correctly identified the specialty beer market as the fastest growing segment of the business. The ad seems perfectly in line with what the market is doing.
I think if Bud wants to advertise in BYO then fine, but I don't think they should be trying to advertise The Great American Lager and include paragraphs trying to make it sound like it was craft brewed. I think its a waste of advertising money; we've all had Budweiser and know what it tastes like. However, it would make more sense if they were advertising some "Micros" they've been working on. Beers like that would be more relevant to the homebrewing crowd.
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Old 06-18-2008, 06:06 PM   #30
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I think if Bud wants to advertise in BYO then fine, but I don't think they should be trying to advertise The Great American Lager and include paragraphs trying to make it sound like it was craft brewed. I think its a waste of advertising money; we've all had Budweiser and know what it tastes like. However, it would make more sense if they were advertising some "Micros" they've been working on. Beers like that would be more relevant to the homebrewing crowd.
Regardless of what you happen to think, I can assure you, beyond a shadow of a doubt, AB has done more market research than you can imagine, and their advertising department has figured this one out down to the last tiny detail, even the font type.
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