we are in fact currently doing research into what the beer drinking public wants
No IPA? This requires research? I like dark ales myself and rarely brew an IPA, but really!
Remember one unassailable statistic, as explained by the late, great George Carlin: "Just think of how stupid the average person is, and then realize half of them are even stupider!"
"I would like to die on Mars, just not on impact." Elon Musk