Stratotankard

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I gave them my thoughts on the matter. I don't live where I can support Rock Art through my purchases of their beers, but I can damn sure deny Monster and Hansen's my business. I also made a point of telling all my energy drink swilling classmates to take their money elsewhere. I wonder how long it will take before Monster starts seeing the bottom line drop?

Terje

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Primary: Burned Mead
Secondary: Bourbon Barrel Porter
Bottled: More Bourbon Barrel Porter, New Pekin Common, Flat Tail Old Ale, Bad Monkey Banana Wine, Flanders Red, Pumpkin Ale
Drinking: Too Much
On deck: Something crazy to use up the 3+ pounds of hops sitting in my freezer

Shooter

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This video makes me proud to support these guys!

dap325

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I feel the same way. This thread bothers me more and more every day. Being a fan of craft brewed beers with as much passion and effort as Rock Art puts into their product makes me sick to see this happening to them. I will do what I can when I can to let people know what this corporate devil is doing to the companies that this country was built on. Damn I'm pissed.

I still have no idea why Rock Art is the target, when Brooklyn has a beer named "Monster". Not "Brookmonster" or "NYMonster", just Monster. Never do I wish this upon Brooklyn (another great brewery I love).. but this proves to me Hansen is just after the money. Can they just be using Rock Art as the stepping stone and court precedence to go after Brooklyn? Scary corporate world we live in. Brooklyn Brewery should watch this case very closely and do what they can to help Rock Art since this is too close for comfort for their product identity as well. Damn you Hansen!

Shooter

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I've been thinking the same thing. I was wondering if there were any other craft brewers out there with "Monster" beers, or some of the bigger craft brewers with a little more weight/capital behind them, who might be able and willing to get into this fight. Not because it's good for their business, after all Rock Art is a competitor, but because it's good for craft brewing in general?

Either way keep fighting Rock Art and let us know what we can do to help!

Shooter

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In all of this I realized I forgot to contact Monster/Hansen. I just sent them the following:

Let me begin by saying, I'm not a big fan of energy drinks normally. A few years back a friend of mine introduced me to Monster and I was hooked. Later I found out you sponsored some of my favorite riders in the MotoGP paddock. Believe me, this type of cross promotion works. I was thrilled to see it.

That is what makes this so difficult. I've been a fan of your product for quite some time now. However, in the last few days I've learned of your aggressive tactics toward a brewer in Vermont, Rock Art. I find your actions towards this company and their product Vermonster particularly loathsome. I cannot continue to support your product or endorse it in the future if the predatory attacks against Rock Art continue. In the past I have been happy to recommend your company to others and somewhere, maybe in the back of my mind in an ignorant way, I always hoped that you were a company who stood for something. I will be happy to support your product when you stop these senseless attacks on Rock Art. Until then, unfortunately, I cannot do so with good conscience.

IrregularPulse

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Unfortunately probably more time then it takes the public to forget about this and go back to purchasing their products.

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Tap Room Hobo

I should have stuck to four fingers in Vegas. :o - marubozo

HenryHill

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I articulated my thoughts on the subject with Monster.

It was not pretty.

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Zymurgrafi

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Here is a list of products to boycott. If I missed any feel free to add them.

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sláinte!

Bristle Bros. Brewing

voegeli51

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I just sent a letter of support to Rock Art Brewery and a letter of disgust to Monster/Hansen. When I found out about this, I was completely disgusted. Don't forget to keep fighting!!!

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They who drink beer will think beer.
- Washington Irving

mitch171

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First let's talk about their name stealing:

Energy formula and diet Red energy=Red Bull
Blue Sky natural sodas=Allman Brothers
Joker Mad energy=Batman
Monster hitman energy shooter=Hitman video game.

Anyway I am going to actually send e-mails to Coke to see if they want to help out someone being bullied by a competing company.

Also why not e-mail President Obama, he says he is for small business let's see if he really is?

I will be attaching the youtube video to all e-mails, I don't know how you can watch that and not feel for that guy.