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Old 08-03-2005, 08:54 PM   #11
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Quote:
Originally Posted by gaelone
This in ingenius. You, my friend, are brilliant! If only the local brewpub that serves others' beers as well would try to sway me like that.
Yea seriously. I thought it was an awesome way to get someone to try something. This cute girl walked up with a bucket of beers and gave some of us beer.
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Old 08-03-2005, 09:20 PM   #12
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Free beer from a cute girl to boot. Madon'.

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Old 08-04-2005, 12:12 AM   #13
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Marketing is smoke and mirrors in one sense, but true strategy in another sense. Promotion is what most people think of when they think marketing: Packaging and Promoting. You are all marketing when you make beer. Why? Because you're using your insight to fill a gap in the current market place. Most of you say that you brew because it's the only way to get good beer. Therefore, you've realized that people with tastes similar to your own are displeased and would like an alternative. Your friends that drink your beers are who you make the product for - your target market.

As for Budweiser, you don't capture 54% of the domestic beer marketplace without making a product that people like. I like my homebrew, but it's not something I can drink 10-12 of in a night. When I'm hanging out and playing cards with my friends, I like to have a cold beer in front of me that won't fill me up and won't make me feel all wasted too early. Would you want to only drink high-grav beers if you were planning to hang out with your guys for 7-8 hours? Probably not. Would you want to see those greedy vampires you call your friends slurp-and-piss two cases that took you a month and a half to make in just a few hours? Probably not. Therefore, a product that you have zero attachment with is the right product.

When I have one or two friends over, I like to serve them my beer in a nice frosted glass. We have a few, discuss it and then get into solving the world's problems. We enjoy the beer as it is a centerpiece of the experience. But after about 3-4, we can start to feel the effects of it taking hold. It takes about 6 Miller Lites before I get tingly.

Therefore, I say that there is a time and a place for everything. Miller and Bud are perfect for certain occasions. Sierra Nevada, Bass and Guiness are great for other occasions. Home Brew is great for specific occasions. Just like I know that Charlie Trotter makes a damn fine meal, there's time that a greasy $3.50 burrito is jjust what I want.

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Old 08-04-2005, 12:35 AM   #14
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I agree with the gentleman from Illinois. That sounded a bit Senatorial didn't it?

Marketing is not always about making a bad product sound good, sometimes it can clue you in to a good product you've been missing out on. There's a place downtown that has the best fast-food type food I've ever had. The only reason I found out about it was because they were going out of business and as a last-ditch effort to keep the place open they hired a marketing firm. Apparently sales doubled in a week and I have a new favorite fast-food joint when I'm on the north side of town. The new storefront allowed me to actually see the place on a busy street (in fact I'd driven past it on many occassions and didn't even notice it), the radio ads made me aware of their existence, and the simple, straightforward approach appealed to me. "Come by Pee-Wee's. The food is good and the prices fair." At least it was something to that affect. No gimicky crap to try and trick me to try their food. I really can't stand McD's and BK fries suck. They filled the void of fast, tasty food that fit my budget. I'd been wanting an alternative, I just didn't know there was one up the road.

Congrats on the success and best of luck with the degree. Someone's going to get paid a lot of money to promote products (see: Super Bowl commercials), you might as well be the one getting paid.

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Old 08-04-2005, 12:39 AM   #15
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Quote:
Originally Posted by AlaskaAl(e)
I agree with the gentleman from Illinois. That sounded a bit Senatorial didn't it?

Marketing is not always about making a bad product sound good, sometimes it can clue you in to a good product you've been missing out on.
Thanks! The alcohol industry in based on it. Think about this: would you be interested in Grey Goose vodka if it came in a plastic jug for $9.99? Would you buy a micro brew that didn't have a clever name or odd flavor offering? Without marketing, beer is Miller and Bud.
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Old 08-04-2005, 12:41 AM   #16
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Cheesefood; I agree as well on your beer consumption practices. Ain't no way I'm going to be watching NFL at 10a (out here!) and tapping into a Guiness Clone. I need to watch all 4 quarters so I usually indulge in the Champagne of Beers (long neck only). Time and a place for all styles of beer. Right now it's a Tecate with a lime as its too damn hot out right now.

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Old 08-04-2005, 02:59 AM   #17
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Life's too short to drink bad beer!

Sorry, I don't agree with you. When I have people over it's not to serve Bud or Miller. I don't buy either of them. They are brought to my house because some people have no taste buds and refuse to be educated to the finer points of beer. My brother-in-law only drinks PBR.

My point is...IF I did have you guys over you'd be free to drink all the HB your heart desired.....

PS. I don't drink Vodka either.

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Old 08-04-2005, 12:44 PM   #18
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Quote:
I've never seen anything resembling Irish on the menu's though
boiled meat and cabbage?
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Old 08-04-2005, 01:35 PM   #19
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Quote:
Originally Posted by Cheesefood
...Without marketing, beer is Miller and Bud.
Marketing made Miller and Bud what they are today, so without marketing, there is no beer...or maybe there would be more beer variety(who knows).

On a side note, I don't think there is such a thing as an absence of marketing...its everywhere. Its been a while since my MBA marketing class, but I recall something about 4 Ps (product, price, placement, promotion???). That pretty much covers any product in the marketplace.

What drives me to buy a craft beer has nothing to with a clever name but more to do with satisfying my palate.
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Old 08-04-2005, 01:49 PM   #20
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I agree with vtfan. What drives me to try a new beer is not the ad, look, or design of the label. It's the word stout that the label carries. Sometimes you get a dud like Dragon Stout, and sometimes you get a great surprise like Wolaver's Oatmeal Stout.

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