Originally Posted by skibumdc
If they wanted the official beer to be British, then a British Company could have ponied up the $$ to own the official beer of the Olympics for 2012.
That doesn't stop a politician from grandstanding and complaining that "It's not fair"
Although, Heineken owns New Castle. Which is the only British Beer I would think with almost enough strength and $$$ to actually sponsor the Olympics. I don't see Samuel Smith or Wychwood with that type of money.
And as Bass is owned by InBev, even that wouldn't have really worked out for Britain.
Besides, why are they complaining. I thought the English don't like beer, wasn't it banned at the royal wedding. That's about as English an event you can get. I say they brought it upon themselves.