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-   -   Heineken: Official Olympic Beer (http://www.homebrewtalk.com/f19/heineken-official-olympic-beer-341076/)

Brew-Happy 07-12-2012 03:41 PM

Heineken: Official Olympic Beer
 
http://sports.yahoo.com/blogs/olympics-fourth-place-medal/heineken-official-olympic-beer-condemned-british-politician-pub-044235949--oly.html

Apparently, this has ruffled some british feathers over what should be the official beer. LOL.

skibumdc 07-12-2012 04:01 PM

If they wanted the official beer to be British, then a British Company could have ponied up the $$ to own the official beer of the Olympics for 2012.
That doesn't stop a politician from grandstanding and complaining that "It's not fair"

gratus fermentatio 07-13-2012 10:57 AM

It's because of Heineken There's no more McEwan's scotch ale in North America; apparently, we're just "not economically viable." Heineken can kiss my hiney.

landshark 07-13-2012 12:55 PM

Quote:

Originally Posted by skibumdc (Post 4246055)
If they wanted the official beer to be British, then a British Company could have ponied up the $$ to own the official beer of the Olympics for 2012.
That doesn't stop a politician from grandstanding and complaining that "It's not fair"

This.
Although, Heineken owns New Castle. Which is the only British Beer I would think with almost enough strength and $$$ to actually sponsor the Olympics. I don't see Samuel Smith or Wychwood with that type of money.

And as Bass is owned by InBev, even that wouldn't have really worked out for Britain.

Besides, why are they complaining. I thought the English don't like beer, wasn't it banned at the royal wedding. That's about as English an event you can get. I say they brought it upon themselves.

landshark 07-13-2012 01:53 PM

I guess SAB Miller could have stepped up, they are now based out of London. But what are they going to promote? I'm sure Miller Genuine Draft would have gone over well.

Homercidal 07-13-2012 01:56 PM

Yeah, the British don't like beer... :rolleyes:

Brew-Happy 07-13-2012 02:18 PM

I would be curious how the bidding process worked. The British gov could have "subsidized" a major British brewing company to win the bid.

As it is, I'm not surprised to see a whining politician. lol


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