Spike Brewing 12.5 Conical Fermenter Giveaway!

Home Brew Forums > Home Brewing Community > General Chit Chat > Ethics of customer mailing lists

Reply
 
LinkBack Thread Tools
Old 10-08-2011, 04:28 AM   #1
Bobby_M
Vendor and Brewer
HBT_SPONSOR.png
Vendor Ads 
Feedback Score: 2 reviews
 
Bobby_M's Avatar
Recipes 
 
Join Date: Aug 2006
Location: Whitehouse Station, NJ
Posts: 21,884
Liked 932 Times on 619 Posts
Likes Given: 27

Default Ethics of customer mailing lists

I wanted to get some feedback from you guys. I have a newsletter system installed on my website so anyone that puts their email address in will get a rare email from me announcing new products or stock updates, etc. It's currently a pure opt-in system. They put their address in and if by some chance they want out immediately, it's a simple one-click link in the newsletter and they are off.

However, I have many more emails in my transaction lists from before I added the newsletter signup. The question is, is it wrong or in poor taste to add previous customers to the mailing list given how easy it is to opt out immediately? I'm torn because even though it would drive sales, I also think a good portion of previous customers would be interested in getting news. Maybe not. Help.

Just to make sure someone isn't reading between the lines, this has nothing to do with selling people's info or anything.

__________________
BrewHardware.com
Sightglass, Refractometer, Ball Valve, Weldless bulkhead, Thermometer, Decals, Stainless Steel Fittings, Compression Fittings, Camlock Quick Disconnects, Scale, RIMS tube, Plate Chiller, Chugger Pump, Super Clear Silicone Tubing, and more!

New Stuff?
Bobby_M is offline
 
Reply With Quote Quick reply to this message
Old 10-08-2011, 04:30 AM   #2
DarkPhyre
Feedback Score: 0 reviews
Recipes 
 
Join Date: Sep 2011
Location: Willamette Valley, Oregon
Posts: 144
Liked 2 Times on 2 Posts
Likes Given: 2

Default

what you do with emails left to you are your business. Unless when you gathered them you explicitly said they won't be used for any purpose then the purchase, you are clear to go. Especially since they may opt out.

__________________
DarkPhyre is offline
 
Reply With Quote Quick reply to this message
Old 10-08-2011, 04:34 AM   #3
iaefebs
HBT_SUPPORTER.png
Feedback Score: 2 reviews
 
iaefebs's Avatar
Recipes 
 
Join Date: Aug 2010
Location: West Coast, MI
Posts: 2,641
Liked 239 Times on 173 Posts
Likes Given: 599

Default

Don't sell your list and send me any rare email you want. I use several different addresses I'm not sure which one I used when I ordered from you. But normally I use a disposable one. If i get spam I start a different account. I wouldn't mind hearing from you once in awhile.

__________________
iaefebs is offline
 
Reply With Quote Quick reply to this message
Old 10-08-2011, 04:37 AM   #4
AZ_IPA
PKU
HBT_LIFETIMESUPPORTER.png
Feedback Score: 0 reviews
 
AZ_IPA's Avatar
Recipes 
 
Join Date: Jun 2008
Location: The Cold Part of AZ
Posts: 42,203
Liked 6069 Times on 5303 Posts
Likes Given: 710

Default

I'm with dark. Unless you specifically said you wouldn't use them for anything, I dont see a problem. Though, as you know, you can never please all of the people all of the time.

I've bought from you and would be fine getting a newsletter, especially if the opt in/out was,clear and easy.

__________________
AZ_IPA is offline
 
Reply With Quote Quick reply to this message
Old 10-08-2011, 04:37 AM   #5
DarkPhyre
Feedback Score: 0 reviews
Recipes 
 
Join Date: Sep 2011
Location: Willamette Valley, Oregon
Posts: 144
Liked 2 Times on 2 Posts
Likes Given: 2

Default

Quote:
Originally Posted by iaefebs View Post
Don't sell your list and send me any rare email you want.

I don't believe he is considering selling them. He just wants to use previously gathered e-mails to his newsletter.
__________________
DarkPhyre is offline
 
Reply With Quote Quick reply to this message
Old 10-08-2011, 05:32 AM   #6
Palefire
Feedback Score: 0 reviews
Recipes 
 
Join Date: Jun 2009
Location: SF, CA
Posts: 1,130
Liked 11 Times on 8 Posts
Likes Given: 3

Default

I think it's totally fine, as long as you provide an easy way to opt out in the e-mail itself.

I don't quite agree that since you didn't initially specify what you would do with people's e-mails, you can therefore do whatever you want with them. But getting an occasional e-mail from a small business doesn't seem like an abuse of trust. I say go for it.

__________________
Palefire is offline
 
Reply With Quote Quick reply to this message
Old 10-08-2011, 06:00 AM   #7
twig
Feedback Score: 0 reviews
Recipes 
 
Join Date: Apr 2008
Location: Saltair, BC
Posts: 46
Liked 1 Times on 1 Posts

Default

Quote:
Originally Posted by DarkPhyre View Post
what you do with emails left to you are your business. Unless when you gathered them you explicitly said they won't be used for any purpose then the purchase, you are clear to go. Especially since they may opt out.
I lean the other way on this one. Unless I explicitly agree to be put on a mailing list, I'd be rather annoyed to start receiving unsolicited emails. The problem with the opt-out links is that spammers use them to verify email addresses (making them more valuable to sell), so you can't always trust the opt-out links.

You could send one email out to all the old emails you've collected inviting them to join your mailing list, then only adding those who agree.
__________________
twig is offline
 
Reply With Quote Quick reply to this message
Old 10-08-2011, 06:25 AM   #8
jwright
HBT_SUPPORTER.png
Feedback Score: 0 reviews
Recipes 
 
Join Date: Jan 2009
Location: Maryland
Posts: 195
Liked 4 Times on 4 Posts
Likes Given: 1

Default

Or you could send out an introductory email welcoming all those who have previously provided you with an email address to the newsletter and include an opt out option on the email. I think you have a pretty solid reputation as a stand up guy. While there will always be a few annoyed individuals I think most will not be bothered - they did provide the email to you in the first place.

jason

__________________
jwright is offline
 
Reply With Quote Quick reply to this message
Old 10-08-2011, 06:26 AM   #9
wildwest450
Feedback Score: 0 reviews
Recipes 
 
Join Date: Dec 2007
Posts: 9,099
Liked 164 Times on 149 Posts
Likes Given: 4

Default

It's the internet, there are no ethics.

_

__________________
wildwest450 is offline
 
Reply With Quote Quick reply to this message
Old 10-08-2011, 06:36 AM   #10
DarkPhyre
Feedback Score: 0 reviews
Recipes 
 
Join Date: Sep 2011
Location: Willamette Valley, Oregon
Posts: 144
Liked 2 Times on 2 Posts
Likes Given: 2

Default

I'll let you do it as long as I get free stuff.

__________________
DarkPhyre is offline
 
Reply With Quote Quick reply to this message
Reply


Quick Reply
Message:
Options
Thread Tools


Similar Threads
Thread Thread Starter Forum Replies Last Post
AHB Customer Service 509inc General Chit Chat 2 07-22-2010 01:53 AM
Found a great website for planning meals/shopping lists Coastarine General Chit Chat 1 03-13-2010 08:27 PM
Really bad customer service. Bernie Brewer General Chit Chat 7 03-29-2009 09:08 PM
The Customer is not always right..... GilaMinumBeer General Chit Chat 4 08-05-2008 03:20 PM
Business Ethics.... jjasghar General Chit Chat 28 05-25-2007 05:53 PM