Well, to tell you the truth, I've never seen a dog respond badly to a saucer full of beer. Given once or twice a year. As with all things in life, everything in moderation (in this case rare and extremely moderate)
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And I'm sure that there's no more complex a process involved in making this stuff than there is in making "dog beer", then bottling and capping it...
It just seems like a gimmick to me. Hehe, "dog beer", hey, I like beer, I should get some for my dog so he can drink beer too...hehe, beer. Yeah, yeah, BEER! Or I could just go buy some milkbones or whatever my dog likes to eat, like rawhide strips.
It is just a gimmick. If some people get their kicks from it, word. I dont buy my dog "dog beer". She gets rawhides and beggin strips. However, I am not going to bust someones balls if they want to give their dog "dog beer'.