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Home Brew Forums > Home Brewing Community > General Chit Chat > Boycott Magic Hat Brewing Company...
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Old 06-15-2010, 04:55 PM   #11
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they should just change the name to 4.08kg porter and go metric all over their asses.

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Old 06-15-2010, 04:55 PM   #12
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Great point. If I ran a business and worked really hard to grow it, I wouldn't protect my interests either...

If they don't protect their trademark they lose it. I am sure they spent a crap load of money to protect their brand which is a huge nationwide seller. Only an idiot wouldn't protect that.

No offense meant, but railing against Magic Hat for this is really dumb.

Microbrewery should not be synonymous with idiot and bad businessman.

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Old 06-15-2010, 05:03 PM   #13
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Im in!

I will make every effort I can to NOT buy a product that is not available to my area.

Work for you?

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Old 06-15-2010, 05:12 PM   #14
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I think it's useful to bring this type of issue to this forum so that we are all informed. Perhaps a call to Boycott is turning people off.

Let's just agree to be smart about these issues.

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Old 06-15-2010, 05:19 PM   #15
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#9 is not my favorite anyways. And it's hard to find anything else they brew around here.

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Old 06-15-2010, 05:28 PM   #16
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Quote:
Originally Posted by bonzombiekitty View Post
Unfortunately, it's not that simple. If the brand's logos were spelled out "Number Nine" and "nine pound", then I'd probably agree with you. However, as the branding is, the prominent feature on both of them is a giant "9" - the # or lb is of less significance. That would give Magic Hat a case if they were to sue. Not that they'd necessarily WIN, but I'd agree that they would have a case especially if the #9 was released before the 9lb.

+1 Legal case aside, think about how you first perceive beer brands. In a crowded bar when you're straining to get a look at the tap handles from 15 feet away in a dark and crowded bar it's not a stretch to think that someone might see the 9lb tap handle and assume it's pouring #9 beer. Georgetown Brewing Company should have seen this coming.

I'm not sure how widely distributed Magic Hat is beyond the East Coast, but for those who might not be familiar with the company they're one of the bigger craft beer outfits on the East Coast and the #9 ale is their flagship beer. You'd have to expect them to protect their mark.
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Old 06-15-2010, 05:48 PM   #17
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Correct me if I'm wrong but I don't think Georgetown distributes anywhere Magic Hat distributes. I've heard of Magic Hat but have never seen it here in Seattle. This whole thing seem pointless considering this. A customer could never be put into a situation where they could have the opportunity to confuse the two.

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Old 06-15-2010, 05:52 PM   #18
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I won'thave a hard time boycotting Magic Hat. I can't find their beers in New Mexico or Colorado

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Old 06-15-2010, 06:00 PM   #19
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Quote:
Originally Posted by jmo88 View Post
Correct me if I'm wrong but I don't think Georgetown distributes anywhere Magic Hat distributes. I've heard of Magic Hat but have never seen it here in Seattle. This whole thing seem pointless considering this. A customer could never be put into a situation where they could have the opportunity to confuse the two.
They could be expanding in to that market soon.
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Old 06-15-2010, 06:13 PM   #20
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And they own Pyramid, so they've got eyes in the market. And probably plans for distribution.

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