I think the mag is pretty good. I tell anyone who hasn't seen it, it is like Maxim but all about beer, and still has the hot chicks! I love the content in it, actually. I'm a subscriber.
I totally understand that it can't be a beer snob mag (Beer Advocate, All About Beer), nor a homebrew mag (Zymurgy, BYO). That has been done already.
Don't change what you do guys.