Originally Posted by yeahfairly
If you can't brew good beer...... Buy a company that can!
This isn't that far off base. Although, I don't think it's that AB can't brew "good" beer, i think it's more that if some craft beer drinkers saw, "Budweiser Imperial Stout" on a shelf, they'd probably go ahead and choose something else, just because it has Budweiser's name on it. This gives them another in into the craft beer market, where they can use their large quantity knowledge and expand the brand.
I don't really know weather it's good or bad over all, but in my opinion, it at least says that the craft beer market is good enough and open enough that giant corps are looking to get into the ring. I'm a lot bigger fan of "Can't beat em, buy em." than I am of the Big companies throwing their weight around to just put a small brewery out of business.