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Home Brew Forums > Home Brewing Community > General Chit Chat > AB buys Blue Point
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Old 02-08-2014, 06:27 AM   #21
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Originally Posted by jglazer View Post
Where's do you draw the line between craft and macro? I believe the current legal limit to be a craft brewery is still less than 6 million barrels per year (correct me if am wrong) so I am obviously not talking about the legal line, but your personal line. Is something like Sierra Nevada still a craft brewery to you? Is Sam Adams?

And more importantly, is there any real difference except the fact that the macro breweries usually have a few more light beer options compared to craft breweries?
Are you referring to tax rate per barrel?

That is 60k or less per year, from what I recall.
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Old 02-08-2014, 07:03 AM   #22
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But WHY is ABInbev acquiring small craft breweries?

ABInbev is all about lowering costs and increasing profit. Their previous actions indicate they don't worry about product history or quality.

So, why?

If you can't brew good beer...... Buy a company that can!
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Old 02-08-2014, 04:35 PM   #23
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If you can't brew good beer...... Buy a company that can!
This isn't that far off base. Although, I don't think it's that AB can't brew "good" beer, i think it's more that if some craft beer drinkers saw, "Budweiser Imperial Stout" on a shelf, they'd probably go ahead and choose something else, just because it has Budweiser's name on it. This gives them another in into the craft beer market, where they can use their large quantity knowledge and expand the brand.

I don't really know weather it's good or bad over all, but in my opinion, it at least says that the craft beer market is good enough and open enough that giant corps are looking to get into the ring. I'm a lot bigger fan of "Can't beat em, buy em." than I am of the Big companies throwing their weight around to just put a small brewery out of business.
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