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Old 04-28-2012, 03:50 AM   #1
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Default Why is Miller 64 being pushed so hard? Anyone try this at all?

Local beer store has been moving the craft beers further back in their store so they could have a 7 foot tall beer sculpture formed by Miller 64 packs and cases. Now the commercials for this beer have been running over and over on the history channel as well as A&E. Has anyone tried this beer yet and if so how good/bad was it? Just seems odd to push the micobrews further back inside a beer store in order to feature yet another light BMC beer. I am missing something here?

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Old 04-28-2012, 03:54 AM   #2
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My mom drinks it. It is mostly water. If you look on the label it reads"up to" 5% ABV.(or something like that) So as long as there is some alcohol in it they are covered... I would guess it has a VERY low actual ABV.

My wife tried it and told me it tasted like watered down LITE... aka #%@*)* nasty...

Take a good hard look at your avatar, this is what the term "crappy beer" is directly implying...

I too have seen these giant "waste of space" displays in stores. I will gladly walk past every last display, sign, flashing light and whatever BMC puts between me and the good/craft beer.

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Old 04-28-2012, 03:59 AM   #3
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My sister in law recommended it to me. She had one once and knew I drink beer. She doesn't drink.

Yuck is all I can say.

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Old 04-28-2012, 04:00 AM   #4
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Quote:
Originally Posted by msa8967 View Post
I am missing something here?
yes you are.
craft beers move less volume at $7-$10 a 6-pack. even at a higher margin (if the margin is higher). BMC is a bigger money maker for the store.

Cheap yellow fizzy alcohols sells.
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Old 04-28-2012, 04:03 AM   #5
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Well it's from miller-coors. There a marketing company that create fanboys but hey, they are good at it. Same thing is going on with BL platinum. my bmc buddies are eating it up. "Triple filtered" is a selling point lol

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Old 04-28-2012, 04:11 AM   #6
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Quote:
Originally Posted by khugs21 View Post
"Triple filtered" is a selling point lol
it took them 3 tries to get a good filter?

my thoughts on premium cheap beer.
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Old 04-28-2012, 04:25 AM   #7
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Quote:
Originally Posted by amandabab View Post
it took them 3 tries to get a good filter?

my thoughts on premium cheap beer.
They are doing it wrong! Too much oxygen exposure!!! I thought with their multi-billion dollar revenues, they would know better lol
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Old 04-28-2012, 11:26 AM   #8
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Quote:
Originally Posted by Dan View Post
My sister in law recommended it to me. She had one once and knew I drink beer. She doesn't drink.

Yuck is all I can say.
What is it with SIL's; mine bought me a case when we visited once. I drank one, NASTY. I made her hubby drink it, I went & bought some New Glarus.
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Old 04-28-2012, 12:32 PM   #9
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This may be sacrilegious, but often this is my lawn mower beer. Bottles are a lot easier than coming in to the kegger every 10-15 minutes to fill the travel mug. No taste, but when your sweating your ass off in the yard....taste awesome. Cooler, ice, and 64. I don't even have to get off the tractor, just pull up by the deck and make a swap. (Takes me 3+ hours to mow/trim).

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Old 04-28-2012, 12:35 PM   #10
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Quote:
Originally Posted by djt17 View Post
What is it with SIL's; mine bought me a case when we visited once. I drank one, NASTY. I made her hubby drink it, I went & bought some New Glarus.
I guess I'm lucky. Mine prefers craft beer and loves IPAs.
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