Kegconnection Complete Starter Kit and More Giveaway!


Home Brew Forums > Home Brewing Beer > General Beer Discussion > Who's Afraid of BMC?: Garrett Oliver (of Brooklyn Brewery) speaks out.

View Poll Results: Can the Craft Brewers survive their own success?
Yes - even with merging, they'll maintain the diversity and quality of beer. 35 46.05%
No - rather than huck the Ring into Mt. Doom, they'll keep it - and we know where that leads. 2 2.63%
Maybe - it depends on whether their ideals overcome their desire for platinum toilet-seats 21 27.63%
How should I know? Who am I, Ralph Nader? 18 23.68%
Voters: 76. You may not vote on this poll

Reply
 
LinkBack Thread Tools
Old 10-22-2007, 09:31 PM   #21
Fish
Feedback Score: 0 reviews
Recipes 
 
Join Date: Jan 2007
Posts: 312
Default

Quote:
Originally Posted by jdoiv
I bet you'll find that less than 20% of the product on the shelf is from a real craft brewery. Now, in order to get more choice in the market, something on those shelves is going to have to go. Do you think it will be a BMC product or one of the smaller craft beers?

You are right I bet that the short term solution will favor BMC - but I bet the long term solution will be that the market gets a bigger shelf.

This is craft beer stuff is still pretty new and it has done incredibly well. This summer we went up to the San Juan islands where we have land and I don't think that there is a single store there that doesn't carry at least 3 craft beers. This is on an island where everything is hard to get. Yes all major beers are represented as well. 10-15 years ago this was a different story.
__________________
Primary : Aqpflpevzrwein (scrabble edition)
Primary : pumpkin beer
Primary : Prickly Pear wine
Primary : Fruit Cider
Secondary :empty

Bottled: Wheat
On Deck: Mead
Fish is offline
 
Reply With Quote Quick reply to this message
Old 10-22-2007, 09:56 PM   #22
olllllo
[]-O-[]
HBT_LIFETIMESUPPORTER.png
Feedback Score: 0 reviews
 
olllllo's Avatar
Recipes 
 
Join Date: Apr 2006
Location: Phoenix, Arizona
Posts: 13,514
Liked 123 Times on 104 Posts
Likes Given: 13

Default AB Brands

Here are Bud's brands. I have Bolded the ones that IMO are designed to provide bars and stores with a Bud alternative to any craft beer.

Budweiser
Bud Light
Budweiser Select
Bud Dry
Bud Ice
Bud Ice Light
Michelob Family
Michelob
Michelob Light
Michelob ULTRA
Michelob ULTRA Amber
Michelob Honey Lager
Michelob AmberBock
Michelob Golden Draft
Michelob Golden Draft Light
Imports
Kirin Light
Kirin Ichiban
Grolsch Light Lager
Grolsch Blonde Lager
Grolsch Amber Ale
Grolsch
Harbin Lager
Tiger Beer

Specialty Beers

Redbridge
Ascent 54
Mule Kick Oatmeal Stout
Demon’s Hop Yard IPA
Burnin’ Helles
Tarpon Spoon
Ray Hill’s American Pilsner

Rolling Rock
Bud Extra
Bare Knuckle Stout
ZiegenBock
ZiegenBock Amber


Spirits
Jekyll & Hyde

Nonalcohol Brews
O'Doul's
Busch NA

Busch Family
Busch
Busch Light
Busch Ice

Natural Family
Natural Light
Natural Ice

Malt Liquors

Hurricane High Gravity
Hurricane Malt Liquor
Hurricane Ice
King Cobra

Seasonal Beers
Michelob ULTRA Fruit Infused
Beach Bum Blonde Ale
Michelob Bavarian-Style Wheat


Specialty Malt Beverages
BACARDI SILVER Mojito
BACARDI SILVER Peach
BACARDI SILVER Watermelon
BACARDI SILVER Raz
BACARDI SILVER O3
BACARDI SILVER Big Apple
BACARDI SILVER Strawberry
BACARDI SILVER
PEELS
Tequiza
TILT

Specialty Organic Beers

Stone Mill Pale Ale
Wild Hop Lager


Alliance Partner Products
Redhook Ale

As part of an equity investment in the Redhook Ale Brewery in Seattle, Anheuser-Busch wholesalers have distributed Redhook's superior microbrewery products since 1994 in select U.S. markets. Brands include Redhook Extra Special Bitter (ESB) Ale, Ballard Bitter Ale, Blackhook Porter and Wheathook Ale, among others.
Widmer Brothers
Anheuser-Busch expanded its participation

__________________
Rabbit And Coyote Schwag
Rob - Phoenix Ambassador to Milwaukee
Where did your avatar go?
Ginger Beer for Moscow Mules Bacon Vodka
Twitter
olllllo is offline
 
Reply With Quote Quick reply to this message
Old 10-22-2007, 10:04 PM   #23
olllllo
[]-O-[]
HBT_LIFETIMESUPPORTER.png
Feedback Score: 0 reviews
 
olllllo's Avatar
Recipes 
 
Join Date: Apr 2006
Location: Phoenix, Arizona
Posts: 13,514
Liked 123 Times on 104 Posts
Likes Given: 13

Default

More fro the Bud site:


Ascent 54
Ascent 54 is an unfiltered beer with a complex taste and surprisingly light finish that complements its blend of specialty malts and unique spicy aromas. Brewed at Anheuser-Busch’s Fort Collins, Colo. brewery, Ascent 54 is available to beer lovers in Colorado.


Hmmm I wonder what Ft Collins brewery is being targeted here?

__________________
Rabbit And Coyote Schwag
Rob - Phoenix Ambassador to Milwaukee
Where did your avatar go?
Ginger Beer for Moscow Mules Bacon Vodka
Twitter
olllllo is offline
 
Reply With Quote Quick reply to this message
Old 10-22-2007, 10:35 PM   #24
joshpooh
Feedback Score: 0 reviews
Recipes 
 
Join Date: Feb 2007
Posts: 330
Liked 1 Times on 1 Posts

Default

If BMC becomes all you can buy I will just have to brew enough that I never have to buy beer.

__________________
joshpooh is offline
 
Reply With Quote Quick reply to this message
Old 10-22-2007, 11:06 PM   #25
Chris_Dog
Orange whip?
HBT_LIFETIMESUPPORTER.png
Feedback Score: 0 reviews
 
Chris_Dog's Avatar
Recipes 
 
Join Date: Apr 2007
Location: Orlando, FL
Posts: 1,519
Liked 3 Times on 3 Posts
Likes Given: 1

Default

Boy that pi**ed me off when I found out Bud had bough Kirin...

Sitting at a Sushi bar waiting on my food... look down and notice the beer is made in SF by Bud.

__________________
Chris_Dog is offline
 
Reply With Quote Quick reply to this message
Old 10-22-2007, 11:28 PM   #26
Bulls Beers
HBT_LIFETIMESUPPORTER.png
Feedback Score: 0 reviews
 
Bulls Beers's Avatar
Recipes 
 
Join Date: Sep 2007
Location: , Boston Bomber#1 place of death...
Posts: 3,017
Liked 136 Times on 101 Posts

Default

Sorry. Double post...

__________________

Spezialisiert auf Deutsch Lagerbier...

Bulls Beers is offline
 
Reply With Quote Quick reply to this message
Old 10-22-2007, 11:52 PM   #27
adx
Feedback Score: 0 reviews
 
adx's Avatar
Recipes 
 
Join Date: Mar 2007
Location: Scaggsville, MD
Posts: 933
Liked 8 Times on 4 Posts

Default

There are also issues of even gaining distribution in certain states because of the liquor laws. This is especially relevent in the Northeast were there are some very large and upscale markets.

__________________
adx is offline
 
Reply With Quote Quick reply to this message
Old 10-23-2007, 12:05 AM   #28
Bulls Beers
HBT_LIFETIMESUPPORTER.png
Feedback Score: 0 reviews
 
Bulls Beers's Avatar
Recipes 
 
Join Date: Sep 2007
Location: , Boston Bomber#1 place of death...
Posts: 3,017
Liked 136 Times on 101 Posts

Default

Yeah, Massachussetts...

__________________

Spezialisiert auf Deutsch Lagerbier...

Bulls Beers is offline
 
Reply With Quote Quick reply to this message
Old 10-24-2007, 12:29 AM   #29
Nealie
Feedback Score: 0 reviews
Recipes 
 
Join Date: Jul 2007
Location: Tucson, AZ
Posts: 44
Default

Quote:
Originally Posted by Fish
You are right I bet that the short term solution will favor BMC - but I bet the long term solution will be that the market gets a bigger shelf.

This is craft beer stuff is still pretty new and it has done incredibly well. This summer we went up to the San Juan islands where we have land and I don't think that there is a single store there that doesn't carry at least 3 craft beers. This is on an island where everything is hard to get. Yes all major beers are represented as well. 10-15 years ago this was a different story.
fish--

thanks for making this point. the rest of this discussion has treated beer markets as though it's a zero-sum game. the recent flourishing of craft and microbreweries has resulted in a reopening of a market that was becoming stifled due to uninformed consumers. now that most beer consumers are aware of the variety of product that exists, discriminating individuals will move toward certain products because they are willing to pay more for a premium product. that elasticity includes any increases in price resulting from overhead costs at the brewery. the notion that BMC will be outcompeting for taps assumes that there is a finite limit to the number of bars that can exist in the world. i'm sure that someone (probably many on this forum) would be more than happy to fill a void and offer more accessible craft brews in a bar atmosphere. as long as the market is open and free to expand, it will, and as long as consumers are informed of the available products they will facilitate access to those products, even if it means entering the market on the production end. there won't be a return to the days of bud-only bars--not even in MO.
__________________
Nealie is offline
 
Reply With Quote Quick reply to this message
Old 10-24-2007, 12:51 AM   #30
Cap'n Jewbeard
Feedback Score: 0 reviews
 
Cap'n Jewbeard's Avatar
Recipes 
 
Join Date: Apr 2006
Location: Baltimore
Posts: 946
Liked 5 Times on 5 Posts

Default

I like that you've brought that aspect (the expanding market) into this, and I think in fact we're seeing now something that happened in the wine market - only in reverse.

I believe wine consumption in the US had been mostly flat until a) associated health benefits were reported, and b) winemakers created a lower-price, less snooty market.

__________________
Lion's Den Brewing

Primary/Lagering: April-zen Festbier
Drinking: Starburn Spiced Amber
Drinking: Regulus Rye/Wheat with a bite
Drinking: George Takei's O My-bock
Cap'n Jewbeard is offline
 
Reply With Quote Quick reply to this message
Reply


Quick Reply
Message:
Options
Thread Tools


Similar Threads
Thread Thread Starter Forum Replies Last Post
Brooklyn Brewery Brown Ale DirtyJersey Recipes/Ingredients 0 03-22-2009 05:47 PM
Brooklyn Brewery BillyVegas General Chit Chat 4 12-29-2008 11:58 PM
Article in the New Yorker on Dogfish Head, Brooklyn Brewery, and "extreme brewing" climateboy General Beer Discussion 17 11-21-2008 11:05 PM
Brooklyn Brewery brews different kind of green beer graphicgeek80 General Beer Discussion 4 03-18-2008 02:34 PM
Brooklyn Brewery @ Beastie Boys Concert Ivan Lendl Commercial Brew Discussion 8 08-14-2007 06:50 PM