This worked for me...
1. copy OP link
2. click OP link (get routed to subscription page)
3. paste OP link into address bar
I've seen/heard similar news articles and each had a similar conclusion (one on NPR comes to mind). In summary, American light lagers are on a slide and one major area of improvement is quality. However, instead of improving, the BMC's will spend their dollars on marketing.
I personally say great! Let them keep trying to push their 100 varieties of the same. It leaves more room for the micro's and nano's to truly create a craft product.
The worse thing that could come of this is for the BMCs to flood the craft market with cheap inferior "craft" products - thus turning off potential new drinkers. Think of Pliny +Schlitz = Plitz.
I can hear it now, "Ah bro, you like that micro stuff? I had it once: a bottle of Plitz. Man did it suck. That's why I only drink MegaLite! Plus it has an led that lights up when I need to buy more. Strange... that led is always on."
fermenting: Edwort's Apfelwein
kegged: soda h2o, Belgium Pale Ale, SMaSH IPA, Nora Bear's Brown
killed: IPA 'lite', Kölsh
current setup: under review