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-   -   Truth in advertising and Michelob Ultra (http://www.homebrewtalk.com/f14/truth-advertising-michelob-ultra-129550/)

ChshreCat 07-26-2009 05:28 AM

Truth in advertising and Michelob Ultra
Anyone hear the radio ads on right now for Michelob Ultra?

It talks about going up to the bar and trying to choose a beer with so many choices. Then the announcer says...

"If you've tasted Michelob Ultra... you wouldn't give it a second thought."

Now... do you think they MEANT it the way I take it?


Scut_Monkey 07-26-2009 05:54 AM

I think they did mean it that way. How could you brew that stuff and honestly think it tastes good. That can't be sued for false advertising with that strategy can they..... is it false advertising that they call it beer?

Octang 07-26-2009 06:20 AM

Haha, it took me a few read throughs, but I gotcha! I'm a little slow, but I'm laughing now at least!

maztec 07-26-2009 06:47 AM

I remember going to a really fancy bar .... and the premium beer they had on tap was Michelob. I won't even go into what the others were.

MeatyPortion 07-26-2009 06:56 AM

That's really the ad they have? Wow. Yeah......

sundowner 07-26-2009 02:11 PM

Truth in advertising left the building with Elvis...

david_42 07-26-2009 02:22 PM

To paraphrase: "I'll never drink a lesser beer."

humann_brewing 07-26-2009 02:23 PM

hmm....so they are leaving it up to the consumer to decide..... choose wisely

ChshreCat 07-26-2009 08:05 PM

Maybe it was a suggestion from their lawyers. :D

Mutilated1 07-26-2009 08:12 PM

I like to drink light beers, but I never have like Michelob Ultra that much. It just tastes too much like nothing. I'd much rather drink Busch Light or Millwaukee's Best Light than Michelob Ultra.

And Miller Genuine Draft 64 is pretty worthless too.

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