hank1105

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Interesting marketing

cheezydemon3

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Seems to be a complete confession that they had NO taste previous to 02/02/2013.

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justwhatthehellareYOUlookingat?

Varmintman

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So are they saying all of their beers up to now were bland.

And before I get my head ripped off I LIKE Bud Light.....Sometimes like when my pipeline runs dry

Revvy

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Well, the batch 12 beers that the new Black Crown Amber Lager comes from, are a lot tastier than their other beers. It's a pretty radical departure for them. Having tried them I think the beers are pretty good. We're talking about them here, and the Project 12 beers themselves here.

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Revvy's one of the cool reverends. He has a Harley and a t-shirt that says on the back "If you can read this, the bitch was Raptured. - Madman

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cheezydemon3

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Understood! And I am not contradicting that, but their billboard sure seems to!

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justwhatthehellareYOUlookingat?

b-boy

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I've picked up a 12-pack of the Batch 12 beers several times, only to put it back and buy something else instead. I'm having a hard time commiting to a full 12-pack. Wish it came in a 6-pack. I'll have to pick one up after seeing this.

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Never underestimate the potential of someone who refuses to act their age.

Varmintman

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I am glad they are starting to at least try different things.

ktblunden

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The implication really is that their product had no flavor previously. Not sure if that's great advertising or not.

hank1105

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This was on the entrance to the Holland Tunnel in Jersey City, could see it a mile away.

SavoryChef

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Along with the graffiti.