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-   -   Take a look at this sign (http://www.homebrewtalk.com/f14/take-look-sign-380547/)

hank1105 01-11-2013 01:20 PM

Take a look at this sign
 
1 Attachment(s)
Interesting marketing

Attachment 93587

cheezydemon3 01-11-2013 01:23 PM

Seems to be a complete confession that they had NO taste previous to 02/02/2013.

Varmintman 01-11-2013 01:23 PM

So are they saying all of their beers up to now were bland.

And before I get my head ripped off I LIKE Bud Light.....Sometimes like when my pipeline runs dry

Revvy 01-11-2013 01:31 PM

Well, the batch 12 beers that the new Black Crown Amber Lager comes from, are a lot tastier than their other beers. It's a pretty radical departure for them. Having tried them I think the beers are pretty good. We're talking about them here, and the Project 12 beers themselves here.

cheezydemon3 01-11-2013 02:13 PM

Quote:

Originally Posted by Revvy (Post 4773562)
Well, the batch 12 beers that the new Black Crown Amber Lager comes from, are a lot tastier than their other beers. It's a pretty radical departure for them. Having tried them I think the beers are pretty good. We're talking about them here, and the Project 12 beers themselves here.

Understood! And I am not contradicting that, but their billboard sure seems to!

b-boy 01-11-2013 02:17 PM

I've picked up a 12-pack of the Batch 12 beers several times, only to put it back and buy something else instead. I'm having a hard time commiting to a full 12-pack. Wish it came in a 6-pack. I'll have to pick one up after seeing this.

Varmintman 01-11-2013 02:53 PM

I am glad they are starting to at least try different things.

ktblunden 01-11-2013 08:16 PM

The implication really is that their product had no flavor previously. Not sure if that's great advertising or not.

hank1105 01-11-2013 08:21 PM

This was on the entrance to the Holland Tunnel in Jersey City, could see it a mile away.

SavoryChef 01-12-2013 01:13 AM

Quote:

Originally Posted by hank1105 (Post 4775171)
This was on the entrance to the Holland Tunnel in Jersey City, could see it a mile away.

Along with the graffiti.


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