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Old 07-14-2011, 02:03 PM   #1
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Default Store brand beer

Harris Teeter (a big southeastern grocery chain), is planning on selling it's own beer called barrel trolley. They're looking to scrape some profits away from actual craft brewers. I don't like the idea, but will probably try it just to see whether its good or not.

I hate this idea almost as much as BMC's 'beers'. What's next? Sam's choice ales? Kroger Hefes?

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Old 07-14-2011, 02:10 PM   #2
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I'd want to know who brewed it before I plunked down cash for a sixer, or at least taste it in the store.

It's a coin toss as it could be brewed by a craft brewer or by BMC.

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Old 07-14-2011, 02:20 PM   #3
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This seems to be a recent trend. Walgreen's recently released plans to sell their own beer, called "1901". As The Onion put it, "1901 was a good year for really sh***y beer".

Trader Joe's and, more recently, Whole Foods have contracted the production of their own brews through small breweries. The TJ's are not bad and cheap at least. I haven't tried any of the others yet, but nothing will stop me from buying Foothills or Bell's when I want them.

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Old 07-14-2011, 02:24 PM   #4
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Quote:
Originally Posted by jdlev View Post
Harris Teeter (a big southeastern grocery chain), is planning on selling it's own beer called barrel trolley. They're looking to scrape some profits away from actual craft brewers. I don't like the idea, but will probably try it just to see whether its good or not.

I hate this idea almost as much as BMC's 'beers'. What's next? Sam's choice ales? Kroger Hefes?
Kroger has its own beer. beeradvocate.com/beer/profile/892/11465

What's wrong with the idea? They obviously worked out a deal with the brewery, the "craft" brewer wants to do this.
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Old 07-14-2011, 02:33 PM   #5
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Kroger has its own beer. beeradvocate.com/beer/profile/892/11465

What's wrong with the idea? They obviously worked out a deal with the brewery, the "craft" brewer wants to do this.
Yeah, Damn those guys for having a distribution chain! If it is good beer, drink it. If it isn't, don't. We don't have any of those stores around here, but if Hannafords put out their own beer, I'd be all over it, assuming it was as good as the stuff I drink now. But hey, I'm not a label guy, I'm a good beer guy.
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Old 07-14-2011, 02:36 PM   #6
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I've never heard any of these beers being anything more than a natural light/keystone knock off.

I think Walgreens sells for like $3 per six pack, which goes to show how much of the cost of BMC is built into marketing.

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Old 07-14-2011, 02:38 PM   #7
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Trader Joe's has their own beer, so does costco- most of it brewed by Gordon Biersh and a couple other craft brewers (including Unibroue.)



Who cares? If the beer is good, and it's more than just a BMC light lager, then I'm all for MORE BEER IN THE MARKETPLACE.

Hell Trader Joe's Vienna Lager is one of the best representations of that style I have seen. Plus GB brews all their beers following the Reinheitsgebot, so it's not like these folks are dumping formaldehyde in their fermenters.

To me it's a good thing. It means craft beer is being taken seriously, and folks are seeing a market for it, which means more beer for everyone.

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Old 07-14-2011, 02:40 PM   #8
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For those my age or older, remember the generic white label products. Yes there was a generic beer. Tried one once, just once and did not finish it. I doubt these companies will go that low. Hey you never know, maybe these smaller contract breweries will make a drinkable brew and allow the profits from these contract brews to be used for them to make better branded brews.

Hey, if we can brew our own, why not them!!!

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Old 07-14-2011, 02:43 PM   #9
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Quote:
Originally Posted by doctorRobert View Post
Kroger has its own beer. beeradvocate.com/beer/profile/892/11465

What's wrong with the idea? They obviously worked out a deal with the brewery, the "craft" brewer wants to do this.
I haven't seen kroger's brands yet, BUT they are now offering mixed sixers of a mixture of craft and macro beer. For about 8 bucks and a deposit, I've picked up Bell's, Great lakes, and Dogfish Head there.

Edit According to the beer advocate link you posted that Kroger beer is no longer being produced.
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Old 07-14-2011, 02:46 PM   #10
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Quote:
Originally Posted by ReverseApacheMaster
I've never heard any of these beers being anything more than a natural light/keystone knock off.

I think Walgreens sells for like $3 per six pack, which goes to show how much of the cost of BMC is built into marketing.
I've had that beer and it taste pretty sh****ty but its worth 3 dollars
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