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Old 09-26-2011, 12:26 PM   #1
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Default # of standard beers at a pub

I'm curious what you think a good number is for a standard lineup at a brew pub. We're trying to decide how many beers will be full time, always available styles. We're in a small town and i think the maximum will be 4. We should have between 8-10 total beers available at any one time.

Not sure yet on the full time styles, but probably something like:

Bohemian Pils
American IPA
Robust Porter
ESB

And then always at least 4 or 5 rotating brews (seasonals)

I also like the idea of having a Belgian tap. So even if you haven't been to the pub for a month, you know that they always have a good Belgian brewed in house and it just changes based on the time of year.

I'd be interested in hearing other opinions on this.


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Old 09-26-2011, 12:29 PM   #2
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Full-time, 4. Should be a beer that girls will order, one that is light (4% abv or so), and the rest are just fan favourites.

The rest are where things get interesting. I'd say 4-6 more of whatever's coming out of the basement would be a good number.

So 8-10 beers total, with 4 of them being available all the time. Then get some kick-ass french fries to eat with it all, and you're laughing all the way to the bank!


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Old 09-26-2011, 09:00 PM   #3
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When you start why not go with a good variety of 8-10 beers that aren't seasonal. Then make a decision based on what your customers buy.

And then add in the seasonal beers after you get your research in.

Around here there is a local brewery that you pretty much have to have on tap. Its not great beer, but even our pub that keeps an Ommegang on tap all year keeps it on tap. Why? Thats what enough customers want to warrant it.
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Old 09-26-2011, 11:48 PM   #4
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Quote:
Originally Posted by graphicgeek80 View Post
When you start why not go with a good variety of 8-10 beers that aren't seasonal. Then make a decision based on what your customers buy.

And then add in the seasonal beers after you get your research in.

Around here there is a local brewery that you pretty much have to have on tap. Its not great beer, but even our pub that keeps an Ommegang on tap all year keeps it on tap. Why? Thats what enough customers want to warrant it.
I thought of this as well and it's a good one. Thanks for the input.
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Old 09-27-2011, 12:02 AM   #5
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Where in PA?
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Old 09-27-2011, 01:12 AM   #6
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Most local brewpubs I've seen offer a few pretty standard categories:

1. Wheat. Clear or unfiltered, whatever.
2. IPA
3. Amber
4. Brown
5. Stout
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Old 09-27-2011, 01:50 AM   #7
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Definitely check out the market for your location before making this decision, you might be surprised. While most brewpubs have some sort of "light" offering as their flagship beer, I've been to one that served a dopplebock year round and another that keeps a oatmeal stout on tap at all times.
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Old 09-27-2011, 01:53 AM   #8
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I think 4 is the minimum. A stought, a pale, and a couple in between. Then your rotational. Over time I'm sure you'll get to 6 full time on tap, and maybe rotate out if you do a new blonde ale that replaces the pale or light ale due to customer choice.

I'd get your standard 4 for when you open, and leave it for customer choice to pick the next 2. Maybe keep 2 taps open for "customer choice" and keep 2 open for experiments.
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Old 09-27-2011, 01:53 AM   #9
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Need to have:

1) Cream
2) Brown
3) Amber
4) Pale
5) IPA
6) Porter
7) Stout
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Old 09-27-2011, 04:11 AM   #10
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Quote:
Originally Posted by mrgstiffler View Post
Need to have:

1) Cream
2) Brown
3) Amber
4) Pale
5) IPA
6) Porter
7) Stout
I'd say pretty close to this.

1) should be a cream or blonde. Not crazy about either style, but from a business standpoint one of them should be there.
2) While browns are one of my favorite styles, I'd probably go with a red for sales, and bring the brown in seasonally.
3-5) should all be there.
6-7)You could probably do a porter or stout and be fine, both would be great, but you could probably get away with just 1 of them.


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