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Old 11-21-2012, 02:51 AM   #1
mattd2
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Default Spot the mistake

OK, saw this today and had to share...
Spot the mistake in the following picture



Anyone else got an example of beer marketing gone wrong?



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Old 11-21-2012, 02:53 AM   #2
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I found it!

"Flavour" is spelled without a u.

In all seriousness... 35 IBU? o_O... GTFO!



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Old 11-21-2012, 02:54 AM   #3
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Two words... Spell check.

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Old 11-21-2012, 02:55 AM   #4
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Obviously IBU should be higher. There is quite a bit wrong with this.

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Old 11-21-2012, 02:58 AM   #5
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Of course for the BMC drinker 35 IBU's is "up there"......

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Old 11-21-2012, 03:11 AM   #6
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Quote:
Originally Posted by kroach01 View Post
I found it!

"Flavour" is spelled without a u.

In all seriousness... 35 IBU? o_O... GTFO!
Quote:
Originally Posted by cheesehed007 View Post
Two words... Spell check.
Quote:
Originally Posted by BrewU View Post
Obviously IBU should be higher. There is quite a bit wrong with this.
Hahaha, never thought that you would think they can't spell either! Please note this is from an English speaking country
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Old 11-21-2012, 05:01 AM   #7
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Rich maltiness or hop flavour, which one is it?

Did you try it?

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Old 11-21-2012, 05:09 AM   #8
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35 IBU is even below the English IPA range... Assuming it's an English IPA to begin with. Which would make the spelling 100% correct on there, so no error.

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Old 11-21-2012, 08:12 AM   #9
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It's on the wrong side of the bar

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Old 11-21-2012, 08:49 AM   #10
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Quote:
Originally Posted by Gameface View Post
...Did you try it?
No, haven't tried it. Saw it on a NZ beer blog and needed to share. It is from NZ megaswill brewery DB. These guys own the trademark for Radler in NZ, that's right they own a trademark for a beer style!
http://www.monteiths.co.nz/Beer-And-Cider/IPA
With pretty avergae reviews on ratebeer http://www.ratebeer.com/beer/monteiths-india-pale-ale/183010/


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