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Old 04-05-2012, 11:37 PM   #1
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Default Session Beers

My latest post on session beers being the wave of the future....


http://brosbeer.blogspot.com/2012/04/should-session-beers-be-next-big-thing.html?m=1


Let me know what you think

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Old 04-05-2012, 11:50 PM   #2
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Interesting peice on craftbeer.com today about Session beers also. I think more session beers is great idea it is nice to be able to go out have a couple of beers and still be able to drive home.

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Old 04-05-2012, 11:56 PM   #3
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I enjoyed your post. I am in total agreement and I think that there will inevitably be a rubber band effect in the industry. We can't continue to go bigger. There will always be a market for the big beers, but I hope we see more sessionable beers. I would probably put the cap for the "session" label at 4-4.5%, but that is a minor niggle.

Another problem, which you touched on, is pricing. I just picked up a sixer (while I was waiting for my wife to let me into the house...) and couldn't help but notice the odd pricing. I am in Denver and there were six types of New Belgium available at the liquor store. They all varied greatly in abv and hoppiness, but they were all the same $9.49 for a six pack. I went for the Blue Paddle Pilsner as I just finished my bike ride and wanted something sessionable, but it is crazy that it was the same price as the tripel and the belgian IPA. Are they worried that no one will buy the big beers if it is $8 for the Pils and $11 for the tripel? Even so, it seems like we will inevitably see more low alcohol beers as NB must have better margins on the Pils.

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Old 04-06-2012, 12:27 AM   #4
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The pricing really is the issue. I can get a 6-pack of Live Free Or Die IPA for the same price as Bitter American . Its stupid.

Also, I think 4.5% abv should be the limit. I was coerced into saying 5% when I wrote the article.

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Old 04-06-2012, 12:37 AM   #5
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Nice post and just in time. Session Beer Day is this Saturday!

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Old 04-06-2012, 12:40 AM   #6
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Quote:
Originally Posted by Cranny04 View Post


Let me know what you think
Not only yes, hell yes.
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Old 04-06-2012, 12:41 AM   #7
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Quote:
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Nice post and just in time. Session Beer Day is this Saturday!
This is awesome! I guess great minds think alike.
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Old 04-06-2012, 12:42 AM   #8
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Terrapin brewery here in Athens, ga is releasing a session beer called an easy rider. It's supposed to be a hoppy pale ale. I'm really untested to see it. If they were cheaper I would be much more interested. I do agree that it's a huge market. I'd love to have 12 packs available for ~$13. I'd probably buy a lot more beer

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Old 04-06-2012, 12:45 AM   #9
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I wonder if Brewers are afraid to charge less for them because then they would be in more direct competition with BMC and loose the "Beer snobs" who do pay more for their beer.

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Old 04-06-2012, 12:49 AM   #10
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I wonder if Brewers are afraid to charge less for them because then they would be in more direct competition with BMC and loose the "Beer snobs" who do pay more for their beer.
I feel like craft brewers have differentiated them selves enough to win over the "Beer Snobs" A little direct competition with BMC would probably not be a bad thing.

A good session beer could be a gateway to the higher alcohol and more expensive brews.
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