Originally Posted by RichBrewer
To me it seems more like a marketing opportunity and I think they have a soft spot for home brewers.
Yea that's what I think. When you consider Ed started Boston Brewing in his gargage as a home brew,
Plus if you read in the fine print that 5 grand not only gets them ownership of your recipie, but use of your face for advertising purposes. I'll bet their Ad agency came up with this, I doubt your recipie is what they are after they get to pay for a few trips, $5k and are counting on the winner to do a few commercials because they are excited. So for a total of maybe 15-25k total investment, they get a killer marketing ploy, a face for commercials that they don't have to pay $30k + royalties to. I think it's brilliant. You get a regular guy or girl to advertise their homebrew (garage brewer makes it big, people like that ****) and it not only promotes the Sam Adams brand name (which your beer will take on) but makes the company look like they are all about the little guy.