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-   -   Sam Adams Homebrew contest (http://www.homebrewtalk.com/f14/sam-adams-homebrew-contest-10811/)

chask31 07-02-2006 06:32 PM

Sam Adams Homebrew contest
I just saw a commercial. Sam Adams hosts a homebrew contest for their employees every year. This year they are opening it up to the general public. Whoever wins will have their beer brewed and sold by sam adams!


I havent made any of my own recipes so I doubt ill do it, but just wanted to share the news.

RichBrewer 07-02-2006 07:42 PM

I just saw it as well and I think I will give it a try. Sounds like fun. It was pretty cool seeing home brewers in a commercial!
Here is the entry form if anyone else is interested. Time is short so anyone who wants to enter will have to act fast. Especially if they haven't brewed the beer yet.

gonzoflick 07-02-2006 09:29 PM

Wow you all watch the home brewing videos on this site from the man himself!??

MrSaLTy 07-02-2006 10:51 PM

I saw a TV ad about this yesturday..... seems neat and adds interest about homebrewing too. The fine print says that if you win they give you one time royalty of 5 grand and you give up rights to the recipe and they get it and can brew it for themselves. Man id be pissed if it got to be a really popular beer and they make millions off it and all i got was 5 grand and maybe some braggin rights. Not that I could really win anyhow. :D

gonzoflick 07-03-2006 05:55 PM

It might be worth it if you got your picture on the bottle dressed up in a colonial style outfit like Sam!!

Cheesefood 07-03-2006 06:08 PM

I wonder if they provide judging notes. Did anyone see if they give you feedback on your brew? Is Charlie P. going to just kick our arses rightside in?

Desert_Sky 07-03-2006 09:36 PM

Sounds to me like they ran out of ideas for new beers, and need homebrewers help.

RichBrewer 07-03-2006 10:16 PM


Originally Posted by Chimone
Sounds to me like they ran out of ideas for new beers, and need homebrewers help.

To me it seems more like a marketing opportunity and I think they have a soft spot for home brewers.

budbo 07-04-2006 06:25 AM


Originally Posted by RichBrewer
To me it seems more like a marketing opportunity and I think they have a soft spot for home brewers.

Yea that's what I think. When you consider Ed started Boston Brewing in his gargage as a home brew,
Plus if you read in the fine print that 5 grand not only gets them ownership of your recipie, but use of your face for advertising purposes. I'll bet their Ad agency came up with this, I doubt your recipie is what they are after they get to pay for a few trips, $5k and are counting on the winner to do a few commercials because they are excited. So for a total of maybe 15-25k total investment, they get a killer marketing ploy, a face for commercials that they don't have to pay $30k + royalties to. I think it's brilliant. You get a regular guy or girl to advertise their homebrew (garage brewer makes it big, people like that ****) and it not only promotes the Sam Adams brand name (which your beer will take on) but makes the company look like they are all about the little guy.

Daneaux 07-10-2006 03:22 PM

I was gonna start a post to see if anyone was gonna do this contest. I did a quick search and found this thread already in action. I felt the same way that 5 grand is low for what they will make. One part of me wants to send in one of my beers just to see what happens. The other agrees that this is all marketing...I learned a long time ago from Hunter S. Thompson "The television industry is a long dark hollow hallway where THIEVES and pimps run free and good men die like dogs." This contest sounds like they are promising they only want to cuddle. Next thing you know you wake up the next day and your @ss hurts. Heres a prize I would like to see: The winner gets their beer marketed so they make millions and in return the homebrewer wins a small turnkey brewery. They are going to make alot of money and a small gesture of helping the winner become a brewery owner is the way this should go. Guiness has given away Pubs in Ireland for contests to people who wrote 50 words or less essay explaining guiness.

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