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Old 01-08-2008, 07:03 PM   #1
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Default Sam Adams advertising

Hops are to beer what grapes are to wine?

Who's the genius who thought this one up? Hops are a bittering agent and also contribute to nose/taste. Other than yeast, grape juice is really the only ingredient in wine.

So now beer is actually fermented hop juice? Have to disagree with this advertising and also have to wonder how a company this large comes up with advertising like that.

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Old 01-08-2008, 07:15 PM   #2
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Quote:
Originally Posted by Nate
Hops are to beer what grapes are to wine?

Who's the genius who thought this one up? Hops are a bittering agent and also contribute to nose/taste. Other than yeast, grape juice is really the only ingredient in wine.

So now beer is actually fermented hop juice? Have to disagree with this advertising and also have to wonder how a company this large comes up with advertising like that.
I was drinking Bud Dry back in 1986 when Jim Koch and the Boston Beer Company opened my eyes to craft beer. Thus, he can do no wrong in my eyes.
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Old 01-08-2008, 07:28 PM   #3
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Got the video?

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Old 01-08-2008, 07:31 PM   #4
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hops are to beer as grapes are to wine insofar as they are ingredients that contribute to the flavor and aroma

I would rather them take the line "look at all the stuff beer has, wine only has grapes!"

eh, at least the commercials actually acknowledge hops

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Old 01-08-2008, 07:58 PM   #5
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Quote:
Originally Posted by Boston
I was drinking Bud Dry back in 1986 when Jim Koch and the Boston Beer Company opened my eyes to craft beer. Thus, he can do no wrong in my eyes.
So you were the one who drank Bud Dry...
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Old 01-08-2008, 08:05 PM   #6
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i think the add is referning to the importance of hops in a beer not that you use them to make a hop juice. Thus taking a shot at the BMC makers. If you can not taste the hops then they must not be making their beer right. Jim's answer to the new bud commmercials.

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Old 01-08-2008, 08:06 PM   #7
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Why is there so much hate for Jim Koch and BBC? I mean, the guy and his company have done so much for the craft brew movement as well as the homebrewing hobby. What other company actually spends a lot of their advertising dollars on commercials *specifically* about homebrewing?

And about the post, I think he's talking about the fact that hops give beer depth and complex flavors, as well as a floral aroma. Think about all the different hops and the different tastes/aromas they give off. Wine is usually described by it's delicate tastes and aromas, which I think would be very similar to hops.

RDWHAHB

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Old 01-08-2008, 08:34 PM   #8
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Quote:
Originally Posted by Reverend JC
i think the add is referning to the importance of hops in a beer not that you use them to make a hop juice. Thus taking a shot at the BMC makers. If you can not taste the hops then they must not be making their beer right. Jim's answer to the new bud commmercials.

+1 that sounds right to me
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Old 01-08-2008, 09:19 PM   #9
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Quote:
Originally Posted by Danny013
Why is there so much hate for Jim Koch and BBC? I mean, the guy and his company have done so much for the craft brew movement as well as the homebrewing hobby.
I really think they purposely use bottles with loose labels that take a cap like a champ just to encourage sales to homebrewers. I know that when I start to run low on bottles-I just need to take one for the team and drink a bunch of Sam Adams.
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Old 01-08-2008, 09:27 PM   #10
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Actually, I don't mind SA... just thought the logic of this ad was pretty far off. I obviously realize they aren't actually attempting to say beer is fermented hop juice and I also think I know what their intent is but... it just seems that for whatever they spend in advertising (probably hundreds of thousands plus), they could come up something better than this.

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