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year2beer 12-10-2011 07:53 PM

Reading Brewing up a business... lovin' it
 
Just opening up the floor to any businessmen/woman that have read the book, wanted to... or just to chat about better business practices.

I'm currently preparing to launch my second business and Sam's perspective and story telling is very enjoyable PLUS intelligent. I highly recommend it.

I can say that it is in my top 5 business books I've ever read... out of at least 100+ I've tried...

Anyone read it?

Airborneguy 12-10-2011 09:17 PM

I'm reading it now also. His perspective is amazing. I'm no big fan of his beer either, so this is an honest opinion. I used it as a source in a college course and now he has me wanting to open a brewery!

year2beer 12-10-2011 09:30 PM

Absolutely... I've never even tried dfh beer. I'm living in Italy right now, and don't have access to it.

I think his ability to apply lessons within a story is paramount. I have taken so much more away than I normally would-- because I can remember the stories...

I think my favorite part of the book are the marketing stories... he is so unorthodox

Weizenwerks 12-11-2011 03:52 PM

Been meaning to get that book. I've heard it's a great read.

luke2080 12-11-2011 04:09 PM

My friend read it and loved it. I've read a ton of business books, and brewing books, but I always just assmed bad things about that book. Maybe I'll re-think my stance and give it a read this week.

year2beer 12-11-2011 04:14 PM

Quote:

Originally Posted by luke2080
My friend read it and loved it. I've read a ton of business books, and brewing books, but I always just assmed bad things about that book. Maybe I'll re-think my stance and give it a read this week.

You will be satisfied... I've actually taken time to notate certain concepts... not typical for me!

bmick 12-12-2011 02:36 PM

I read this a while back. It's a very good read, but it should be noted that the book really isn't about opening a brewery, but more so building a brand. Part of the reason that DFH is so successful is that it's a great brand, in addition to making great beer. If you want some more info on the actual process of opening a brewery, he gives a few titles to pick up.

Weizenwerks 12-12-2011 02:51 PM

A beer business is 80% business and 20% about the beer. Making great tasting beer isn't very hard. Sales, marketing, employee relations, customer relations, and other administrative tasks are the difficult part.

Wolfhound180 12-12-2011 02:58 PM

I'm reading this also. Easy to read, and very informative. I agree that it is a how to on making a brand. I love it.

year2beer 12-12-2011 04:34 PM

The book is more than just about branding (albeit... 50% does focus on sales/marketing and branding) The book is about taking your passion and creating something unique that provides value back to the community.

Let's be honest though... brewing beer is fun, but creating the business is where the passion comes through. I especially respect the concepts that he put forth about developing a "VALUE"


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