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Old 06-26-2013, 07:48 PM   #1
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Default Rant - What the frig is up with overpriced pints at the brewpub?

So a small brewery, I think he's just 2bbl capacity, just recently opened in a town near me and he's charging $7 for a pint of his 6.5% IPA and doesn't even list the IBUs on the menu! What the heck man?!?! Did a unicorn puke a rainbow colored leprechaun into it or something? No thanks! I would have loved to support the place but there's no FREAKIN' WAY I'm going to pay that much for one damn pint of a possibly crappy IPA. Good luck though, hope that works out for you. Actually, I don't because I don't want others thinking they can get away with charging that much for a pint. Apparently they sold about half of the beer they had packaged on their opening weekend. Who are the numbnuts that are paying that much? Sheesh.

Just had to get that off my chest.

P.S. I know that's not high priced for DC or NY but this is a small town in the central Shenandoah Valley of Virginia.

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Old 06-26-2013, 08:01 PM   #2
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Is this how much he is charging at the brewery or at a pub?

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Old 06-26-2013, 08:02 PM   #3
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Charge what the market will bear. That's what I would do.

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Old 06-26-2013, 08:03 PM   #4
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So if he had listed the IBU, you'd be assured that it was a quality pint?

I've been looking into what it takes to start a brewpub, and it ain't cheap. After the initial capital costs, the #1 cost by far is employee salaries, so even if the rent is cheap, it's not like he doesn't have overhead. Plus, if he's just running a 2bbl system, he may not be buying in enough quantity to get much of a bulk discount on ingredients. If I ever pull the trigger and open a joint, that's exactly what I'd be charging - $5 for an average gravity beer and 7 for the higher gravity stuff.

Also, a big part of going to a bar is paying for the atmosphere. You don't think folks are chugging down Bud Lights at $4.50 a pop because it's a good price for beer, do you?

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Old 06-26-2013, 08:05 PM   #5
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i agree, $7 is really pushing it

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Old 06-26-2013, 08:10 PM   #6
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He is charging this much at the brewery.

No, the IBUs wouldn't assure me that it is a quality beer but it's de rigueur to include that info. I'm sure he uses brewing software, how hard is it to write that up there. Nobody is paying $4.50 for a Bud Light in this area. I can walk down the street from my house and pay $4.50 for a pint of Arrogant Bastard or Dale's or 2 Hearted (and that much for a tall, 20oz I think, during happy hour). $7 is totally acceptable for higher gravity beers. I would, and have paid that much for a IIPA or an Imp. Stout or barleywine. But this is an IPA, the ABV is 6.5% (oh yeah, he doesn't list the OG on the menu either!). I don't care how good it is, I ain't buying it. The market that is my wallet will not bear it.

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Old 06-26-2013, 08:13 PM   #7
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He sold half his stock in one weekend? Sounds like $7 wasn't charging enough!

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Old 06-26-2013, 08:13 PM   #8
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I love Happy Hour at my fav brewery here in Frederick. They charge $2.50 for a pint of their regular stuff, usually ~$5. $7 sounds fairly high TBH...

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Old 06-26-2013, 08:15 PM   #9
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I hear what you're saying. I love the idea of my local neighborhood brewery where I can get good beer for a reasonable price. So it's a bummer when it's not a good deal. I feel the same way about overpriced local produce at farmers markets.

My solution to both problems: I planted a garden and learned how to brew

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Old 06-26-2013, 08:16 PM   #10
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part of living and doing business in a small town is being part of the community and doing right by them, even if it means leaving a couple of bucks on the table that you could have squeezed out of people

in this particular case, i think the issue is the 2bbl system. that is just too small. i can't imagine writing $7/pint into a business plan.

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