Originally Posted by lucasszy
3. Bottled beer introduces the need to have labels and a somewhat expensive bottling line setup. Initially I only want to get it out to a bars in kegs, then after a while I'd like to start bottle distribution. Comes down to money money money!
a half dozen labeled, empty bottles sitting on a table is, in my opinion, great brand-building for the consumer. Kegged beer puts a lot of trust in bar staff to promote your beer over the established, better sellers. And - if it does sell (and I hope it does!) - will people remember the BRAND...or just what was on promotion tasted great?
just something to think about