Cojones893

Recipes 

I was looking at old photos from the depression and I saw this sign in Chicago in 1943.



What is the deal with the 33 to 1?

Walker

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maybe 33 parts water and 1 part beer?

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Ground Fault Brewing Co.

Jenks829

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No clue but that is a GREAT shot. Very clear and the colors look fantastic. It would be a great enlarged as a 5'x3' back drop behind a bar.

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On Deck: Peanut Butter Stout (experimental), Honey or Mead Porter, Belgian Noel, IPA, Hefeweizen, American Pale Ale

Primary: English Mild, Dunkleweizen

Secondary: Russian Imperial Stout

Aging in bottle:

Drinking: Apfelwein

Walker

Recipes 

A little more digging turned this up:



This might be related to what I learned in a trivia contest last night. The original name of PBR was "Best Select", so it sounds like they took a bunch of their best beer, blended it together, and made this beer out of it.

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Ground Fault Brewing Co.

Cojones893

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If anyone is interested the rest of the photos are here

http://blogs.denverpost.com/captured/2010/07/26/captured-america-in-color-from-1939-1943/

It's a great series of color shots from the depression.

passedpawn

Recipes 

The perspective is funny; the PBR sign looks bigger than the skyscrapers.

Here's the 33-to-1 explanation

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Now there's some take delight in the carriages a rolling
and others take delight in the hurling and the bowling
but I take delight in the juice of the barley
and courting pretty fair maids in the morning bright and early

passedpawn

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Incidentally, that sign was originally a Chevy sign. Loads more info here:

http://www.shorpy.com/node/47

[edit] Make sure to follow the link on that page to an old B/W video of the workings of the Chevy sign. Great stuff.

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Now there's some take delight in the carriages a rolling
and others take delight in the hurling and the bowling
but I take delight in the juice of the barley
and courting pretty fair maids in the morning bright and early

Homercidal

Recipes 

Cool sign, but I wonder how they manage to get so little flavor out of 33 tries...

passedpawn

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Someone I spoke with said that Yuengling (I think) does the same thing. Probably they all do. Lots of batches mixed together so there is very little variance in the end. Beer averaging.

You wouldn't want one tasty batch ruining the final product.

__________________
Now there's some take delight in the carriages a rolling
and others take delight in the hurling and the bowling
but I take delight in the juice of the barley
and courting pretty fair maids in the morning bright and early

metaltim

Recipes 

hah walker, my parents have a handful of those trays (we used them for crawfish all throughout the the 80's), they have the PBR along with some others like MGD and budweiser.