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-   -   Pabst Blue Ribbon blended 33 to 1? (http://www.homebrewtalk.com/f14/pabst-blue-ribbon-blended-33-1-a-188354/)

Cojones893 07-28-2010 02:05 PM

Pabst Blue Ribbon blended 33 to 1?
I was looking at old photos from the depression and I saw this sign in Chicago in 1943.


What is the deal with the 33 to 1?

Walker 07-28-2010 02:23 PM


Originally Posted by Cojones893 (Post 2185330)
What is the deal with the 33 to 1?

maybe 33 parts water and 1 part beer? :D

Jenks829 07-28-2010 02:23 PM

No clue but that is a GREAT shot. Very clear and the colors look fantastic. It would be a great enlarged as a 5'x3' back drop behind a bar.

Walker 07-28-2010 02:26 PM

A little more digging turned this up:



33 Fine Brews Blended to Make ONE Great Beer...
This might be related to what I learned in a trivia contest last night. The original name of PBR was "Best Select", so it sounds like they took a bunch of their best beer, blended it together, and made this beer out of it.

Cojones893 07-28-2010 02:32 PM

If anyone is interested the rest of the photos are here


It's a great series of color shots from the depression.

passedpawn 07-28-2010 02:45 PM

The perspective is funny; the PBR sign looks bigger than the skyscrapers.

Here's the 33-to-1 explanation


passedpawn 07-28-2010 02:47 PM

Incidentally, that sign was originally a Chevy sign. Loads more info here:


[edit] Make sure to follow the link on that page to an old B/W video of the workings of the Chevy sign. Great stuff.

Homercidal 07-28-2010 05:48 PM

Cool sign, but I wonder how they manage to get so little flavor out of 33 tries...

passedpawn 07-28-2010 05:53 PM


Originally Posted by Homercidal (Post 2185913)
Cool sign, but I wonder how they manage to get so little flavor out of 33 tries...

Someone I spoke with said that Yuengling (I think) does the same thing. Probably they all do. Lots of batches mixed together so there is very little variance in the end. Beer averaging.

You wouldn't want one tasty batch ruining the final product.

metaltim 07-28-2010 06:12 PM

hah walker, my parents have a handful of those trays (we used them for crawfish all throughout the the 80's), they have the PBR along with some others like MGD and budweiser.

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