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Old 04-26-2012, 03:35 AM   #11
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Yep i know about delays and all that. As far as distribution goes, that aspect we are not looking to do right off the bat, in fact probably wont even look into that for at least a year from when we pour our first glass for sale. We are only opening as a nano with a tap room and will go from there. We will be only the second micro(nano) brewery in town and are 60 miles from the next one (Dry Dock) so we have a good population to draw from. Start small, get a foot in and market share, then look at doing bigger things.

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Old 04-26-2012, 02:01 PM   #12
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Yep i know about delays and all that. As far as distribution goes, that aspect we are not looking to do right off the bat, in fact probably wont even look into that for at least a year from when we pour our first glass for sale. We are only opening as a nano with a tap room and will go from there. We will be only the second micro(nano) brewery in town and are 60 miles from the next one (Dry Dock) so we have a good population to draw from. Start small, get a foot in and market share, then look at doing bigger things.
You're an optimist, that's for sure. A microbrewery, even a popular one, tends to be a money pit for a few years. If you can turn a profit in a year, and pay off financing in 26 months, that is unheard of and an amazing achievement.

I think Colorado's brewery laws are good for you- some states are so restrictive as to be nearly impossible to open a nano/microbrewery. Some require 15% or more of sales to be food, in order to serve beer on-premises and so on.
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Old 04-26-2012, 02:06 PM   #13
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We will be only the second micro(nano) brewery in town and are 60 miles from the next one (Dry Dock) so we have a good population to draw from.
Your profile says you're in Castle Rock, which is 30 miles from the beer mini-mecca of Denver. Have you moved? If not, I'll agree that Rock Bottom is small competition for a well-run and adventurous craft brewery.

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You're an optimist, that's for sure.
My thoughts through this whole thread.

And yeah, go over to probrewer.com so's they can talk some sense to you.
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Old 04-26-2012, 02:37 PM   #14
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Yeah, well, Federal and state licensing may be the biggest hurdles, but don't discount local. A micro that's starting up near me has leased space, and put in a lot of work converting it for their brewery / taproom. Now the "neighbors" come out of the woodwork opposing (with no concrete grounds, of course) the special use variance in the local ordinance. The startup brewery made it over the first hurdle (committee) Monday, but have to face the town council for the vote in May. There's many a slip 'twixt the pint and the lip......

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Old 04-27-2012, 01:43 AM   #15
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I am an optimist, but, going off of my business plan its what I show, and we are all keeping our day jobs fir the first few months, going to do our brewing at night (lose out on sleep, but for the greater good) and only be open for afternoons evenings on Fridays and Saturdays for a while till business grows.

Im still in Castle Rock, which is 30 miles from Denver, but if you look at the "Meca" of craft brewing, its further than that, most of that is in Boulder and further north -- Fort Collins Area.

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Old 04-27-2012, 02:35 AM   #16
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Ok, let me first say that no one here is trying to prove you "wrong", least of all me. We just don't want to see a fellow homebrewer take a tilt at The Dream and fail.

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I am an optimist, but, going off of my business plan its what I show
How did you construct your business plan? I ask because as others have pointed out, you are talking about an *extremely* quick ROE, especially in a market like the Denver area's.

The common wisdom on opening a brewery is that going production first gets you a profit soonest and gets you brand recognition on top of that. Most people don't spend large amounts of money at a tap room with no food. I know you'll probably toss Great Divide at me as a counter, but they're a production brewery first and foremost.
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Im still in Castle Rock, which is 30 miles from Denver, but if you look at the "Meca" of craft brewing, its further than that, most of that is in Boulder and further north -- Fort Collins Area.
Boulder is still within your 60 miles, and anything in CO gets to run the "local" brand just like you do. Those breweries have good distribution, too. I've walked into some of the most random dives in CO and found great beer on tap. Just food for thought.
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Old 04-27-2012, 02:42 AM   #17
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Not arguing with anyone, just saying. I have a degree in business management, focus on marketing, so that should answer the question as to where or how I put my business plan together.

Might do some sort of small menu but not sure yet. And yea boulder is, one of my "silent" partners in this actually works at Avery

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Old 04-27-2012, 02:55 AM   #18
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Originally Posted by Draygon View Post
I am an optimist, but, going off of my business plan its what I show, and we are all keeping our day jobs fir the first few months, going to do our brewing at night (lose out on sleep, but for the greater good) and only be open for afternoons evenings on Fridays and Saturdays for a while till business grows.

Im still in Castle Rock, which is 30 miles from Denver, but if you look at the "Meca" of craft brewing, its further than that, most of that is in Boulder and further north -- Fort Collins Area.
Is Pikes Peak Brewing Co. close to you? They seem to he doing well pretty quick. And Bierwerks in Woodland Park is purportedly turning a profit after only a little over a year. Granted, they had their growing pains in Trinidad.

Good luck to you!
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Old 04-27-2012, 03:02 AM   #19
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Sometimes jealousy rears it's ugly head. I wish you the best! The first business is always the one you remember the most!

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Old 04-27-2012, 03:12 AM   #20
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Not arguing with anyone, just saying. I have a degree in business management, focus on marketing, so that should answer the question as to where or how I put my business plan together.

Might do some sort of small menu but not sure yet. And yea boulder is, one of my "silent" partners in this actually works at Avery
Draygon, I wish you all the best! Some background on me...I have been a Vice President for some major Restaurant and Bar concepts, then I left that business to. Buy and sell business's that got liquidated because they couldn't pay there bills....additionally I have a degree in business law.....so my thoughts...when I went to school I realized my professor didn't no crap about running a business, because I was working in bars at that time and the knowledge and experience he communicated was lacking real world experiences...so no offense, but a degree without experience doesn't set you up well for a successful business plan...not because I'm trying to be an ass, but there are things you will no even plan for...now even with experience, murphys law will always kick in! In regards to your plan, if you believe in it then go forward and make it work regardless of what I say....but you should really consider creating a business plan that spreads out over 5 years, year 1 through 3 will give you a roller coaster of highs and lows as you establish a customer base, after year 3 you should be able too understand your baseline and now where your business will perform during different parts of the year (example: November and December may be crazy if you are near a shopping center, but January through March will be dead).
So I didn't say all this stuff to crush your dreams, just hoping you may take a step back and raise more capitol...additionally pro brewer is a great website, you will defiantly want to incorporate your business and in Colorado pay attention to zoning laws around schools, churches, etc.
Good Luck!
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